Papers in International Journals:
1. Baidya, M.K. and Basu, P. 2008. Effectiveness of Marketing Expenditures : A Brand Level Case Study. Journal of Targeting, Measurement and Analysis in Marketing. 16(3) : 1-8.
2. Baidya, M.K. and Ghose, K.K. 2008. Effectiveness of Sales Promotion Effort in Emerging Markets: A Brand Level Analysis. International Journal of Business
and Emerging Markets. Forthcoming.
Papers in National (refereed) Journals :
1. Maity, B. and Baidya, M.K. 2008. An Econometric Analysis of Marketing Efforts : A Case Study. Bhavishya. 1(2) : 95-102.
2. Baidya, M.K. and Basu, P. 2007. Effectiveness of Sales Promotion Effort: A Case Study in West Bengal. Journal of Regional Sciences. 39(1): 67-76.
3. Baidya, M.K. and Basu, P. 2007. Impact of Different Marketing Efforts on CSI : A Case Study. GGU Journal of Business. 2(2) : 11-20. |