Course Overview

PG Diploma Program

Media Management (Collaborative)

  • Program Duration: 1 year

Calcutta Media Institute(CMI), promoted by ABP Pvt. Ltd., and Indian Institute of Social Welfare & Business Management(IISWBM), pioneers in business management in India, have come together to offer a one year Post Graduate Diploma Course in Media Management of University of Calcutta with specialization in Integrated Marketing Communication Management, Broadcast Management and Digital Marketing & Social Media.

The main objective of this media management course, which is perhaps the only course of its kind in India and Kolkata, is to provide an opportunity to young graduates, with a flair for creativity, to acquire professional skills for pursuing a career in marketing, media and communication industries in India.

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To participate in selection process, Download and Print the Form available at www.cmi.net.in or under Admission Process below:

You can also collect the physical form from either of the following addresses.

The form will cost Rs.500 payable in cash for physical copy and payable at the time of submission for downloaded and printed forms or online submission.

a) Calcutta Media Institute (CMI). 501, Elgin Chambers. 5th floor. 1A, Ashutosh Mukherjee Road. Kolkata 700020 (behind B, Sarkar Johuree at the intersection of Ashutosh Mukherjee Road and Elgin Road)

b) Indian Institute of Social Welfare and Business Management (IISWBM). Management House. College Square West. Kolkata 700073.

For more information, visit either of the Institutes or Contact –

Pedagogy

The method of teaching will be lectures by faculties who are regular academicians and by guest faculties all of whom are practicing industry professionals with huge experience.

Special classes by visiting faculties, quiz, open sessions, exposure to various production processes by visiting the relevant centers and projects will also be part of the teaching method.

Particularly for Digital Marketing students, home assignments will be part of the teaching method apart from hands on classroom training. The assessment will be based on written tests at the end of each semester and also the quality of assignment / internship.

Equipment like LCD projectors, audio systems, Wi-Fi and broadband internet connection etc. are available and will be used as per need of the teaching methodology.

When and Where

Classes for the Media Management Course will be conducted at the following addresses as per circulated routine.

A) Indian Institute of Social Welfare and Business Management (IISWBM), College Square West. Kolkata 700073, and

B) Calcutta Media Institute (CMI), 501, Elgin Chambers. 5th floor. 1A, Ashutosh Mukherjee Road. Kolkata 700020.

Classes begin in September 2023

Specializations

Specialization in Broadcast Management

Curriculum

One full Academic year spreading over Two Semesters will include theoretical papers, projects /assignments and Industry Internship.

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Specialization in Digital Marketing & Social Media

Curriculum

The Course will be delivered over a period of 1 year. The academic year is divided into 2 Semesters. The final semester will include an Internship with industry. Thus, by the time students pass out, apart from a sound theoretical and practical base, the students would have already acquired an industry experience.

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Specialization in Integrated Marketing Communication Management

Curriculum

One full Academic year spreading over Two Semesters will include theoretical papers, projects /assignments and Industry Internship.

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