IISWBM - Dr. Dipa Mitra

PROFILE

Dr. Dipa Mitra, Ph.D.(CU), M.Phil (1st class 1st), MBA (HR & Marketing) , B.Sc (Maths) is Associate Professor, MBA(HRM) Department, at Indian Institute of Social Welfare & Business Management, affiliated to University of Calcutta. A recipient of UGC research grant and a grant from Indian Council of Social Science Research along with National Research Council of Thailand for Bilateral Programme, Dr. Mitra is widely published (44 papers till date) across renowned journals in India and abroad, with Best Paper Awards at international conferences & journals for 6 times in her career till date. Lambert Publication, Germany has published her book on Service Quality. Other than that seven more books including A Handbook of Retail Management: Principles & Practices (2021)and Grabbing My Masters and Winning My PhD: One Stop Solution to Research Methodology and Computer Applications (2022) have been published. She is associated with number of International journals as Editorial Board Member and Reviewer. She has presented her research at Oxford and chaired session at Harvard; she is invited by XLRI, IITs, IMS-Delhi, BESU and premier management institutes & universities to deliver talks on her research. One of her Patent has been published titled SMART WASTE MANAGEMENT MODEL FOR SMART CITIES OF SWACHCH AND SWASTHA BHARAT (The Patent Office Journal No. 35/2020 Dated 28/08/2020). Out of 6 Ph.D. scholars, at present 5 Scholars are continuing their Doctoral Research Work under her supervision and one scholar has already submitted her thesis in University of Calcutta. She has mentored 10 M.Phil scholars (Degree awarded by University of Calcutta).

TEACHING

Masters in Business Administration - HRM (MBA-HRM): (till date)
- Human Resource Information System, Performance Management and Employee Counselling, Strategic Human Resource Management, HR & Knowledge Management , International Human Resource Management
Masters in Business Administration - Public System (MBA-PS): (till date)
- Organisational Behaviour, Human Resource Management, Corporate Governance, Management Skills and Ethos
M.Phil (till 2021)
- Research Methodology, Marketing and HR Specialisation papers in M.Phil. (till 2021)
- Mentored 10 M.Phil scholars (Degree awarded by University of Calcutta).
Ph.D. Supervision: (till date)
- Supervised 6 Ph.D. scholars, at present 5 Scholars are continuing their Doctoral Research Work under her supervision and one scholar has already submitted her thesis in University of Calcutta

PUBLICATIONS

RESEARCH ARTICLE PUBLICATION

As of now 44 papers have been published in renowned research journals (both national and international). Few of them are listed below:

Determinants of Online Travel Purchase Intention: Understanding the Moderating Roles of Socio-Demographic Variables in the Context of A Developing Country, Joint Paper, Stochastic Modeling & Applications (UGC CARE APPROVED JOURNAL), Vol. 26 No. 3 (January - June, Special Issue 2022 Part - 10), ISSN: 0972-3641, P-178-189, July, 2022
Investigating factors affecting consumer decision making in the e-tourism market: A comparative analysis of online travel booking interfaces and user generated content on decision making, Joint Paper, Manager-The British Journal of Administrative Management (MTB), Vol:58; Special Issue 04 |, ISSN: 1746-1278, June 2022
An Analytical Overview of Covid 2019- A Scientific Discussion, International Journal Of Creative Research Thoughts(IJCRT), ISSN: 2320-2882, Volume 8, Issue 9, Page no. 58-62, September 2020
Introduction: Public Leadership: A Robust Flavor in Today's Rapidly Changing World, GUEST EDITOR'S PREFACE, Journal of Leadership Studies, volume 14, number 1, Wiley online library, Online ISSN:1935-262X, Page -62-65, Spring, 2020, in collaboration with University of Phoenix, https://doi.org/10.1002/jls.21685.
An Analytical Study on Public Leadership Styles Influencing Organizational Effectiveness of Indian PSBs: Today and Tomorrow, Journal of Leadership Studies, volume 14, number 1, Wiley online library, Online ISSN:1935-262X, Page – 80-88, Spring, 2020, in collaboration with University of Phoenix. https://doi.org/10.1002/jls.21689
Perception- Awareness Model with respect to Green Marketing Practices- A Study in Kolkata and its Suburbs , Global Journal of Management and Business Research, Global Journals Inc (US), GJMBR-E, Online ISSN: 2249-4588 & Print ISSN: 0975-5853, volume 18, issue 7, Page-11-18, December, 2018, (impact factor 4.8397)
An Application of Bayesian Probabilistic Network Measuring Operational Loss in Indian Banking Industry, Journal Association 1901 SEPIKE: Edition 21, ISSN (Print): 2196-9531: ISSN (Online): 2372-7438: Frankfurt, Deutschland Poitiers, France Los Angeles, USA, Page- 92-98, November, 2018 (impact factor 5.9876)

BOOK PUBLICATION:

Mitra Dipa, Angayarkanni, Sudhakar & Gowrishankar, Changing Business Survival and Sustainability Quotient , Archers & Elevators Publishing House, (ISBN: 978-93-94958-14-2) , October, 2022
Mitra Dipa, Grabbing My Masters and Winning My PhD: One Stop Solution to Research Methodology and Computer Applications, Success Mantra Publication, (ISBN: 978-81-952526-1-9) , August, 2022
Mitra Dipa, Indian Industries: Application & Analysis, published by Archers & Elevators Publishing House (ISBN: 978-93-90996-04-9), October, 2021
Ghosh R. & Mitra Dipa, App Cab Service Quality in the City of Joy, E-book, published by Archers & Elevators Publishing House (ISBN: 978-93-90996-66-7), September, 2021
Banerjee S & Mitra Dipa, Post Traumatic Stress Disorder and their Coping Styles in Medical Practitioners, E-book, published by Archers & Elevators Publishing House (ISBN: 978-93-90996-64-3), August, 2021
Mitra Dipa, Satisfaction Index of the Employees and Passengers of Indian Airlines, E-book, published by Archers & Elevators Publishing House (ISBN: 978-93-90996-51-3), August, 2021
Gupta Mitra Paliwal , Entrepreneurship and Startup Management, published by SHINEEKS Publishers , USA , (ISBN: 978-1-5136-8711-7) , July, 2021
Mitra Dipa, A Handbook of Retail Management: Principles & Practices (Copyright Certificate received) published by Archers & Elevators Publishing House , (ISBN. 978-93-90996-48-3) July, 2020
Mitra Dipa, Passenger Service Quality: An Investigation Using Data Envelopment Approach and Statistical Estimation, published by Lambert Publishing, Germany (ISBN: 978-3-659-46725-7), September, 2013

BOOK CHAPTERS PUBLICATION:

Chapter 'A Multivariate Analysis to Determine the Performance of Shopping Malls During Pandemic for the book titled Recent Advances in Management, Engineering and Applied Sciences, by National Press Associates, ISBN: 978-93-90863-17-4, in July, 2022
Chapter 'Tourism in North East India - An Analytical Study' , book titled PURVOTTARAN: The Rise of North East: Paradigms of Development In The VUCA World, sponsored by North Eastern Council, Government of India & NABARD, Bloomsbury Publication, ISBN. 978--93-90513-01-7, December 2020
Chapter 'Consumer Psychology' for the book titled A Treatise on Consumer Research, by AVS Publication, with ISBN-10: 1799844293 and ISBN-13: 978-1799844297 in November, 2020.
Chapter 'The Impact of Covid 19 Pandemic on Indian Economy: A Comparative Mapping' for the book titledEmerging Trends in Management & Information Technology, by National Press Associates, ISBN: 978-81-947590-5-8, in November, 2020
Chapter 'Bira 91 - The Spring of Magic' for the book titled Case Studies in the Beer Sector, ELSEVIER, organized by Centre for Innovation and Regional Development - Western Norway University of Applied Sciences, ISBN: 978-0-12-817734-1 in September, 2020.

CONFERENCES ATTENDED

CONFERENCE PRESENTATION: (Few are enlisted out of 50 paper presentations)

Empirical Study on the Tourism Industry in State of West Bengal during Ongoing Pandemic, International Conference of Empirical theoretical Research , 3rd International Conference on Empirical and Theoretical Research, (ICETR-2022), Organized (online) by Clara's College of Commerce, Varsova, Mumbai, in Collaboration with University of Nicosia, Nicosia, Cyprus, & Otto von Guericke University Magdeburg, Germany, January 28-29, 2022 (Best Paper Awarded)
A study on double mediation in academic arena, First International Conference for Sustainable Excellence in Business & Entrepreneurship 2021 (ICSEBE'2021), School of Management Studies, TMSL in association with Universiti Malaysia Kelantan, Universitas Mercu Buana Yogyakarta Indonesia, Eurasian Doctoral Student Academy, London and Y-East, November, 2021
An Exploratory Study on Service Quality, Customer Satisfaction and Purchase Intention in Indian E-Tourism Market, joint paper, (received Best Paper Award), 2nd International Conference on Innovative Business Practices in a VUCA World at the St. Xavier's College, University of Calcutta and Lincoln University College, Malaysia, January, 2020
An Analytical Study For Understanding The Service Gap Of App Based Cab Service In Kolkata, , joint paper, National Conference on Consumer Choices: Impact of Digital Technology, organized by XLRI Jamshedpur & Institute for Advanced Studies in Complex Choices (IASCC), Hyderabad and Xavier Business School (XBS), St. Xavier's University, Kolkata, December, 2019
An Analytical framework on Service Perception in Indian Airlines before and after Corporate Restructuring, (in absentia) ,12th Annual London Business Research Conference held at Imperial College, London, UK from 10 - 11 July, 2017
A Perception Study of Passenger Growth in Indian Aviation: An Application of Bayesian Probabilistic Network , International Journal of Arts and Sciences conference , at Harvard University, held in May,2015 (also Chaired a session at Harvard )
Developing A Possible Operational Risk Measure For Banking Activities: An Application of Bayesian Probabilistic Network , 14th FRAP conference , September, 2014, University of Oxford, UK
A Statistical Estimation on Quality Dimensions with respect to Indian Air Travel , Global Summit on Management of Business, Economy, Marketing and Services- New Approaches MBEMSNA - 2013 at School of Social Science Auditorium, Jawaharlal Nehru University, November, 2013
Passenger Satisfaction in Indian Aviation Industry - An Analytical Approach, Tenth AIMS International Conference on Management (AIMS-10) organised by IIM Bangalore, 6th-9th January, 2013.
A Study on Airlines Passenger Satisfaction With Special Reference To Indian Aviation Industry- An analytical approach with respect to Data Envelop Analysis, Factor Analysis and Multiple Regression Analysis, International conference on managing business in turbulent times, organised by Jamnalal Bajaj Institute of Management Studies, Dept, Mumbai University, March,2012
A Study on Indian Railways With Special Reference To Passenger Service Quality,13th International Conference On Quality,2011organised by ISI and NIQR, Bangalore,January 2011 (received best paper award)

Dr. Dipa Mitra

PROFILE

TEACHING

PUBLICATIONS

CONFERENCES ATTENDED

AWARDS