IISWBM - Dr Dipa Mitra

ACADEMIC PROFILE

CURRENT POSITION

EDUCATION

TEACHING AREA

Field of expertise:

Organisational Behaviour, Human Resource Management, Marketing, and Research Methodology.

Courses Taught:
Currently:

MBA (HRM): HRIS, Individual Behaviour in Organisation, Contemporary issues in HR, Performance Management & Counselling, Strategic Human Resource Management, International Human Resource Management, Knowledge Management,
MBA (Public Systems): Organisational Behaviour, Management Skills & Ethos.

Previously:

M.Phil.: Research Methodology, Marketing specialisation, HR & OB specialisation
Masters in Retail Management (MRM): Introduction to Retail & Retail Environment and concepts; Advertising and Brand Management; Research Methodology & Market Research; Store Design & Visual Merchandising; Mall Management; Design Management; Organizational Behaviour; Management Skills and Ethos; HR in Retail; Retail Operations
Masters in Social Welfare (MSW): Management of Social Welfare, Research Methodology.

Course Taught at other institutes (Bharatiya Vidya Bhavan, Birla School of Management, JD Birla Institute of Management, George College of Management Science): Organisational Behaviour, Human Resource Management, Research Methodology, Marketing Management, Service Marketing, Sales Promotion and Advertising, Business Maths, Marketing Management, 12 papers in Retail Management Specialisation

WORK EXPERIENCE

Associate Professor, IISWBM (2015-Present). (Headed M.Phil. & PhD Programme 2015-2017, served as Coordinator, M.Phil. & PhD Programme from 2017 to 2022)
Assistant Professor, Bharatiya Vidya Bhavan Institute of Management Science (2012-2015).
Lecturer & Coordinator, Birla School of Management (2007-2012).
Guest Lecturer, George College of Management Science (2006-2007).
Assistant Consultant, HR Training Consultancy (2000-2006).

Corporate Training:

Conducted 4 sessions on 'An Empathetic Edge: How Emotional Intelligence Transforms into Administrative Excellence' and 'Critical Problem Solving: Integrating Analytical Thinking for Modern Administrators' as a resource person from IISWBM in a MDP for DVC Engineers at National Power Training Institute, Durgapur, on 27th and 28th October 2025
Conducting a training intervention with Strategy Academy on Leadership in the Age of AI: A Handson AI Workshop in Virtual Mode, since August 2025.
Conducted a session on EQ in Action: The Heartbeat of Leadership in a Fast-Paced World as an invited speaker at APJ House, Kolkata, organized by National Institute of Personnel Management, Kolkata Chapter, on 23rd August, 2025
Conduct training sessions since 2024 on Analytical Thinking sessions with Role Plays and Situation Analysis as part of the Mid-Career Training Program (Level-3), and supervisory and mentoring skills as a part of the induction program of the Indian Audit and Accounts Department (IA&AD) at the Regional Capacity Building and Knowledge Institute, Kolkata
Provided training on Motivation, Decision making skills and Time &Stress Management Skills and Role Play sessions at W.B. Govt. College of Nursing, since 2024
Conducted sessions on Empowering through Servant Leadership, Developing Emotional Intelligence, Effective Leadership Communication, Mastering Business Acumen, Navigating The Workplace with Emotional Intelligence Leadership in a MDP for DVC officials for Competency Enhancement at Indian Institute of Foreign Trade, Kolkata, 29th January to 22nd February 2025
Conducted Performance Management training in a 5-day EDP for DVC Management Trainees, 3-7 June 2024.
Co-coordinator and resource person, Workshop on Management Skills for RBI Executives, April 2017.
Provided training on CRM and Team Building for India Post officials, in 2016.
Provided training on CRM for West Bengal Travel and Tourism officials, in 2016.

View all training details - www.drdipamitra.org

AWARDS & RECOGNITION

RESEARCH INTEREST

Key Seminar/Conference attended as Session Chair/Panellist and Invited Speaker:

Track Chair at the 19th ISDSI- Global Conference, 26th-29th Dec, 2025 at IMI Kolkata
Distinguished panellists on a booming topic Upskilling HR for a Digital Future: What Should B-School? HR Tech Conclave at Godrej Genesis Auditorium, a Future Forward event organized by the Institute of Engineering & Management (IEM) and the University of Engineering and Management (UEM) in association with the NHRD, Kolkata Chapter on 10th May, 2025
Delivered keynote address at 2nd International Conference on Engineering, Management and Social Sciences organized by ZEP Research and Department of Sociology, Indraprastha College For Women– University of Delhi, India held at Indraprastha College For Women– University of Delhi, on 19th – 20th February, 2025
Distinguished panellists on a pivotal topic Applications of Design Management in Industry 4.0 at Tech Glow 2024, a dynamic event organized by the Institute of Engineering & Management (IEM) and the University of Engineering and Management (UEM) Kolkata. 11th November 2024
Chaired as a Resource Person at the 1st Doctoral Research Colloquium (DRC-2024) organized by the Department of Management of the Institute of Engineering & Management, Kolkata, and the PhD Cell of the University of Engineering and Management, Kolkata, held on 13th September 2024.
Chaired Technical Session on Leadership at International HR Conference 2023, 1-2 March 2023.
Invited Speaker, 13th NRCT-ICSSR Joint Seminar, Chiang Rai, Thailand, 16-18 February 2019.
Invited Speaker, IIT Delhi on Bayesian Probabilistic Network, September 2016.
Chaired session at International Journal of Arts and Sciences conference, Harvard University, May 2015.
Invited Speaker on Research Methodology at XLRI Jamshedpur, 4 May 2014.

View all others - www.drdipamitra.org

RESEARCH WORK

Grant and Patent:

Received grant from Indian Council of Social Science Research (ICSSR) and National Research Council of Thailand (NRCT) under Exchange of Scholars within the framework of ICSSR-NRCT Bilateral Programme in connection with a research work on An Empirical Research to Frame a Tourism Model with Special Reference to India and Thailand . The submitted report of the same has been highly appreciated by a Certificate of Appreciation by ICSSR.
A Minor Research Project (UGC) on "A Comparative Study Between the Public and Private Airlines Operating in India with Respect to their Passenger Satisfaction and Employee Satisfaction" has been approved by UGC, 2012-13 and Rs. 1,00,000 has been sanctioned to defray research expenses for conducting the project.
Recipient of 3 Government of India-registered design patents titled:
- Smart Waste Management Model for Smart Cities of Swachh and Swastha Bharat (The Patent Office Journal No. 35/2020 Dated 28/08/2020),
- Adaptive Leadership and Research Analyser Devise (Application number 452549-001, CBR Number 206193, CBR Date - 22.03.2025) and
- "Emotional Intelligence Analysing Device" (Design No. 467598-001, Class 10-05) respectively.

Prominent Publications

1. Introduction: Public Leadership: A Robust Flavor in Today's Rapidly Changing World, GUEST EDITOR’S PREFACE, Journal of Leadership Studies, volume 14, number 1, Wiley online library, Online ISSN:1935-262X, Page -62-65, Spring, 2020, in collaboration with University of Phoenix, https://doi.org/10.1002/jls.21685.

2. An Analytical Study on Public Leadership Styles Influencing Organizational Effectiveness of Indian PSBs: Today and Tomorrow, Journal of Leadership Studies, volume 14, number 1, Wiley online library, Online ISSN:1935-262X, Page – 80-88, Spring, 2020, in collaboration with University of Phoenix. https://doi.org/10.1002/jls.21689

3. Impact of Mentor’s Adaptive Leadership Style on Mentees’ Overall Performance in Indian Academia Operating in a Hybrid Mode: An ADKAR Model Perspective with Artificial Intelligence Integration, Journal of International DBA Studies (JIDS) Vol. 1 No. 001 (2025), June, 2025 https://eaj.ebujournals.lu/index.php/JIDS/index

4. What drives users impulse buying behaviour in social media advertising? The roles of empathy expression and privacy concerns, Joint Paper, Journal of Marketing Theory and Practice (Scopus Indexed, ABDC (B category), January, 2025:https://doi.org/10.1080/10696679.2025.2452848

5. Investigating factors affecting consumer decision making in the e-tourism market: A comparative analysis of online travel booking interfaces and user generated content on decision making, Joint Paper, Manager-The British Journal of Administrative Management (MTB), Vol:58; Special Issue 04 |, ISSN: 1746-1278, June 2022

6. A Meta-Analysis on Gamifying Sustainability for Ecological and Economic Transformation: A Green HRM Perspective in the BANI World, Ecofunomics Journal, ISSN: 2583-780X (Online), December, 2025 https://10.5281/zenodo.17230565

7. A Study on Tourism with Special Reference in State of West Bengal, Joint Paper Sustainable Excellence, A Contemporary Business Perspective, Excel India Publishers, ISBN-978-93-91355-30-2 (Paperback), January 2023

8. Determinants of Online Travel Purchase Intention: Understanding the Moderating Roles of Socio-Demographic Variables in the Context of A Developing Country, Joint Paper, Stochastic Modelling & Applications (UGC CARE APPROVED JOURNAL), Vol. 26 No. 3 (January - June, Special Issue 2022 Part - 10), ISSN: 0972-3641, P-178-189, July, 2022

9. Service Quality Rendered By Public Bus Transport In West Bengal: A Perception Study On Passenger Satisfaction, International Journal of Sales &Marketing Management (IJSMM), ISSN(P): 2319-4898; ISSN(E): 2319-4901(the then UGC recognized journal) ,Vol. 6, Issue 2, Feb - Mar 2017; P-1-20 © IASET, Achieved Best Paper Award for the quality, originality, significance in modeling and technical flow of the paper, (impact factor- 5.5242)

10. An Application of Bayesian Probabilistic Network Measuring Operational Loss in Indian Banking Industry, Journal Association 1901 SEPIKE: Edition 21, ISSN (Print): 2196-9531: ISSN (Online): 2372-7438: Frankfurt, Deutschland Poitiers, France Los Angeles, USA, Page- 92-98, November, 2018 (impact factor 5.9876)

View all publications - www.drdipamitra.org

Notable Papers in International/National conference/seminar

1. A comparative analysis for understanding the service quality of shopping malls in the city of joy, joint paper, the 3rd International Marketing Conference organized by IIM, Shillong and Sunway University on 31st January 2024

2. A Structural Equation Modelling Approach on the Impact of Administrative Effectiveness on Patient Satisfaction: Kolkata vs. Leicester, International HR Conference 2023, Session Theme: Multifaceted Aspects of HR and OB, held at Hotel Park and Indian Institute of Social Welfare & Business Management, 1st and 2nd March , 2023

3. A Study on Double Mediation in Academic Arena, First International Conference for Sustainable Excellence in Business & Entrepreneurship 2021 (ICSEBE’2021), School of Management Studies, TMSL in association with University Malaysia Kelantan, Universitas Mercu Buana Yogyakarta Indonesia, Eurasian Doctoral Student Academy, London and Y-East, November, 2021

4. An Analytical Study For Understanding The Service Gap Of App Based Cab Service In Kolkata, , joint paper, National Conference on Consumer Choices: Impact of Digital Technology, organized by XLRI Jamshedpur & Institute for Advanced Studies in Complex Choices (IASCC), Hyderabad and Xavier Business School (XBS), St. Xavier’s University, Kolkata, December, 2019

5. A Study on Customer Satisfaction in E-Retailing with special reference to Consumer Electronics and Appliances: An Analytical Research on Indian Perspective, joint paper, 1st Pan IIT conference PANIITIMC-18 in collaboration with 7 IITs and Sheffield Hallam University at IIT Roorkee in November-December 2018

6. A Study on Consumer Perception and Preferences towards Green Products and Practices: An Indian Perspective, , joint paper, SUSCON VII, 2018: Community, Conservation and Cooperation, 7th Annual International Conference on Sustainability, Organized by IIM, Shillong, November, 2018.

7. A Perception Study of Passenger Growth in Indian Aviation: An Application of Bayesian Probabilistic Network , International Journal of Arts and Sciences conference , Harvard University, held in May,2015 (also Chaired a session at Harvard )

8. Developing A Possible Operational Risk Measure for Banking Activities: An Application of Bayesian Probabilistic Network, 14th FRAP conference, September 2014, University of Oxford, UK

9. A Study on Indian Railways with Special Reference to Passenger Service Quality,13th International Conference on Quality,2011organised by ISI and NIQR, Bangalore, January 2011 (received best paper award)

10. A Comparative Study between Indian Public and Private (Low Cost) Airlines with Special Reference to Their Passenger Service selected for presentation in Annual London Business Research Conference at Imperial College, London

View all publications - www.drdipamitra.org

BOOKS

1. Mitra D & Sengupta T, The Human Resource Management:(A Strategic Roadmap to People, Power & Performance), Success Mantra Publication, (ISBN: 9-788198-523013), July, 2025

2. Mitra Dipa, Organisational Behaviour Volume-1, Success Mantra Publication, (ISBN: 978-81-98075-14-7), January 2025

3. Mitra Dipa, Grabbing My Masters and Winning My PhD: One Stop Solution to Research Methodology and Computer Applications, Success Mantra Publication, (ISBN: 978-81-952526-1-9), August 2022

4. Mitra Dipa, A Handbook of Retail Management: Principles & Practices (Copyright Certificate received) published by Archers & Elevators Publishing House, (ISBN. 978-93-90996-48-3) July 2020

5. Mitra Dipa, Passenger Service Quality: An Investigation Using Data Envelopment Approach and Statistical Estimation, published by Lambert Publishing, Germany (ISBN: 978-3-659-46725-7), September 2013

6. Mitra Dipa, Divine Dawning: The Saga of Ramayana, published by Blue Rose Publishers (ISBN: 978-3-659-46725-7), World Book Fair, Delhi, February 2024

7. Mitra Dipa, 'Janani Janmabhumiścha: A Poetic Tribute to Mother & Motherland' published by Ukiyoto Publishing (ISBN: 978-9364-943994), August 2024

8. Mitra Dipa, 'Snapshots: Hope Between the Lines' published by Ukiyoto Publishing (ISBN: 978-9370-095755), April 2025

9. Mitra Dipa, 'Dualia: A Journey through the Paradoxes of the Soul' published by Exceller Books (ISBN: 978-9348892157), April 2025

10. Mitra Dipa, 'Come to Light: Resilience, Identity, and the Light Within' Kindle Edition (ASIN ‏ : ‎ B0FSLRMPJ3), Oct, 2025

View all Academic Books (12) & Literary Creations (13) - www.drdipamitra.org

FACULTY

Dr Dipa Mitra

MBA, M.Phil. (Management) and PhD (CU)