IISWBM - Prof. (Dr) Gairik Das

WORK EXPERIENCE

Head Business Management Projects and MDP
Former Head of Department MBA (Day & Evening), IISWBM
Served as Head of Department for Master in Retail Management, Post Graduate Diploma in Retail Management, PGD Big Data Analytics (Collaborative Programme) and Travel and Tourism Management Department at IISWBM, Kolkata

Faculty in the following subject area: Marketing Management, Marketing Communications, Brand Management, Consumer Buying Behaviour, Sports Marketing, Healthcare marketing, Retail Management Area, Corporate strategy, Business Research, Entrepreneurship, etc.

Principal investigator in projects related to WBSRLM, Govt of West Bengal, OBC Reservation Impact Analysis, Department of Higher Education, Govt. of West Bengal, Minority fairs and Madrasah Education Department, Govt of West Bengal Department of Consumer Affairs, Govt. of West Bengal. Principal Consultant of MGNREGS, Govt. Of West Bengal, Coordinator in projects with Department of Tourism, Govt of West Bengal, Department of Agriculture, Govt Of West Bengal, Indian Railway and Catering and Tourism Corporation. Consultant to Vedanta Foundation (belonging to the worldwide Vedanta Group). Principal Investigator for Project: Assessment of Children"s Psycho- Social - Economic status at Bethel Home, Barobisha for Helping Hand Welfare Society. Presently working on a research proposal on Minority Craftsmen in West Bengal under Department of Minority Affairs and Madrasha Education Department. As an external expert, just completed the technical bid evaluation of selected advertising agencies for promotional campaign of Jute and Jute products for National Jute Board, Govt. of India. Also lead the final selection team at National Jute Board. Worked as Principal consultant of two major assessment study on Capability Maturity models for a top PSU in India. Bridge and Roof & EPIL.

Also trained all the marketing professionals of IRCTC in November 2019. Shall be conducting a training programme of marketing professionals of Postal Department, Govt of India in January 2019.

Conducted 5-Days Management Development Programme of all the Sabhapatis and Sahakari Sabhapatis of Panchayat Samities of all the 23 districts of West Bengal under STARPARD of the Panchayat and Rural Development Department Government of West Bengal.

Phase I: 2024-2025: 9 Districts of West Bengal (Venue: Kolkata, Malda and Bolpur)

Phase II 2025-2026: 14 Districts of West Bengal (Venue: Durgapur, Jhargram , Siliguri and Murshidabad)

On invitation of the British High Commission, India, trained the MENSA Consular HOS on Project Management. The participants were from North Africa, Middle East & Southeast Asian counties.

Served as Member Selection committee in organizations like Coal India , Damodar Valley Corporation, GRSE, Department of Posts, Govt of India and other private organizations.

Conducted detailed management development programme and market research for some established Retail and manufacturing and software organizations of National and International level. Have conducted training sessions for the Directors and Superintendents of the Indian Postal service. The training was imparted over general marketing issues, Branding, Customer Communications, Market research, CRM etc.

Training in a Management Development Programme with UCO Bank, a nationalized Bank of India. In this project was involved training mostly the chief managers of the Bank, area of training is "Communicating with customers. The training is organised in mostly UCO Bank head offices all across India, traveling to the different cities. Did training programmes or the Department of Post, Govt. of India.

Done perception study for B.M.Birla Heart Research Centre, the first NABH Hospital in India. Worked as Expert to Ministry of Human Resource Development, Government of India for Developing the Curriculum Documents for Skill Development Initiative in the Organised Retail Sector.

Acted as trainer and co-coordinator for Training programme for Entrepreneurship Development Institute of India (EDI) for developing Marketing BDS for the Santiniketan leather products cluster.

Coordinator and designer of several training programmes in projects with Department of Tourism Government of West Bengal, Department of Agriculture, Government of West Bengal and Indian Railway and Catering and Tourism Corporation, Government of India.

Was also involved in organizing training programme for Tata Steel, Kalinga Nagar, Odisha, Plant officers by IISWBM.

As Project leader in projects related to selection of senior officers at WBSRLM, Government of West Bengal regarding implementation of National Rural Livelihood Mission.

As MDP Head played a major role in organizing the two-year Training Programme at Tata Steel Kalinga Nagar by IISWBM in Transport and Logistics Management for officers of Tata Steel at Kalinga Nagar, Orissa.

Involved in Organizing written examination for position of DSPM Rupashree Prakalpa, Department of Women and Child Welfare, Government of West Bengal on behalf of IISWBM in 2022.

As Subject Expert Committee to introduce the most coveted course “BBA in Media Management” under the University of Kalyani at Institute of Mass Communication & Film and television Studies. Affiliated to University of Kalyani, UGC and Ministry of Education

As an External Expert in the PhD registration seminar of 6 students of Department of Management Studies, JIS University.

Taught business modules in City Business College, Barbican, London, UK. Taught subjects like Marketing Communications, Business Research Methodologies, Marketing Environment, Customer Interface and Marketing Management in professional courses like MBA, CIM, ABE, ICM & DMS and in the D.B.A. program.

Earlier also worked as a Senior Mechanical Engineer in Development Consultants Ltd. India.

RESEARCH WORK

Prominent Publications

Changing waves in online Retailing from Brick & Mortar, BIMS Journal of Management, Conference Issue on " New paradigms in Management" in Association with Associations of Indian Management Schools (AIMS), Volume 4, Issues 1 & 2 , 2019, DrArchana Sharma, DrGairik Das & DrJayjit Chakraborty
Understanding the relationship between demographic variables and customers" satisfaction towards online apparel shopping sites: A study in West Bengal International Journal of Multidisciplinary Research and Modern Education (IJMRME) Impact Factor: 7.315, ISSN (Online): 2454-6119 (www.rdmodernresearch.org) Volume 9, Issue 1, 2023 Jayjit Chakraborty*, DrArchanna Sharma** & DrGairik Das**
Why do Consumers Shop Online? An Analytical Study on Food and Grocery Segment in West Bengal. International Journal of Management and Development Studies ISSN: 2320-0685(Online) | Vol.11 | No. 10 | October 2022 | pp. 01-09. Double -Bind Peer Reviewer/ Referred Journal. Jayjit Chakraborty, 2DrArchanna Sharma and 3DrGairik Das. Article Publication : Published Online: 31-Oct -2022
An Empirical Investigation of Restaurant Selection Behaviour in an Urban Indian Context, Sukanta Kundu and Gairik Das, PE Journal of Management, ISSN: 2249-9040 With IF=7.138, 14(17), 194 212 July Dec,2024
Sukanta Kundu, DrGairik Das Beyond the Plate: Understanding What Drives Customers to Dine in Kolkata. Fourth national transdisciplinary conference proceedings. ISBN: 979 8-90112 208-2 241 254 2025.
Ecotourism and why it matters in 2025: An Analytical study on Sustainable Tourism Methods. Ms. Poushali Das, PhD scholar, IISWBM. Prof (Dr) Gairik Das, HoD MBA Dept (Day & Evening) IISWBM. Published in: Fourth National Transdisciplinary Conference, Cultural Intelligence & Global Leadership (CIGL,2025); 13-14TH August, 2025. Inspira Knowledge Campus, Siliguri. Chp-6, ISBN:- 979-8-90112-208-2
Tourism and its Impact on Economic Development: A Study on the micro tourism model. Ms.Poushali Das, PhD scholar, IISWBM. Prof (Dr) Gairik Das, HoD MBA Dept (Day & Evening) IISWBM, Published in: Towards Sustainability from multidisciplinary perspectives: A Deep Dive. Kolkata Bidhannagar Society for Academic Advancement. ISBN:- 978-93-90728-47-3
“How the situational factors impact the consumers to Buy Food and Grocery Products impulsively: A study conducted in the organized retail formats of Kolkata” , Arindam Roy & Gairik Das, Parikalpana : KIIT Journal of Management, June 2023, Volume 19.1 (P) ISSN -0974-2808, (E ) ISSN 2582-4821 ) UGC CARE Listed.

Other Publications -

Published Articles:

"Exploring Boot Strapping Strategies" published in "Challenge & Response" a journal in Management Studies from BMA (U.K) June 2007 ISSN: 1752 - 3311, Issue 01, Volume 01
Determinants of Brand Loyalty" Published in "Survey"(Journal of IISWBM) 2004
"Exploring the Consumer"s Brand Selection Pattern in the Organized Retail Sector: Private Label vis-à-vis Manufacturers Brands” is published in a Journal named “ PROFICIENT “. January 2010
Visual Merchandising: Creating Value to excel "Gairik Das and Isita Lahiri Published in Survey July December 2009
"Indian Retail Panorama: With special emphasis to the organized retail apparel sector in India" Published in the management Journal of Garwal University, India
CRM & e CRM a sharpened spearhead to retain customers in Indian hypermarkets Published in the Diamond Jubilee issues of "Survey”, India, 2013
Celebrity Endorsements in the Organised Retail Apparel Sector: A Sharpened Spearhead to Prick Customers", Published in the Journal of R.V.Institute of Management, Bangalore, India
CRM & e CRM a sharpened spearhead to retain customers in Indian hypermarkets .Dr Gairik Das, Associate Professor & HoD Retail Management, IISWBM Published in the Diamond Jubilee issues of "Survey”, India, 2013
Changing Pattern of Promotion in Indian Organised Retail - An Overview International Journal of Management (IJM), Volume 9, Issue 3, May-June 2018, pp.55-64, Article id : IJM _09_03_006 Sukanya Sharma, Fedric Kujur, Saumya Singh, Gairik Das
Changing waves in online Retailing from Brick & Mortar , BIMS Journal of Management, Conference Issue on " New paradigms in Management" in Association with Associations of Indian Management Schools (AIMS), Volume 4, Issues 1 & 2 , 2019, Dr Archana Sharma, Dr Gairik Das & Dr Jayjit Chakraborty
Understanding the relationship between demographic variables and customers" satisfaction towards online apparel shopping sites : A study in West Bengal International Journal of Multidisciplinary Research and Modern Education (IJMRME) Impact Factor: 7.315, ISSN (Online): 2454-6119 (www.rdmodernresearch.org) Volume 9, Issue 1, 2023 Jayjit Chakraborty*, Dr Archanna Sharma** & Dr Gairik Das**
Why do Consumers Shop Online? An Analytical Study on Food and Grocery Segment in West Bengal. International Journal of Management and Development Studies ISSN: 2320-0685(Online) | Vol.11 | No. 10 | October 2022 | pp. 01-09. Double -Bind Peer Reviewer/ Referred Journal. Jayjit Chakraborty, 2DrArchanna Sharma and 3DrGairik Das. Article Publication : Published Online: 31-Oct -2022
“Why do Consumers Shop Online? An Analytical Study on Food and Grocery Segment in West Bengal” Authored By Jayjit Chakraborty, Dr Archanna Sharma and Dr Gairik Das. Published in Volume-11 | Issue- 10 | Oct- 2022 in this International Referred/ Peer reviewed ISSN Indexed Online Research Journal. Ref No. IJMDS22111001 Issued Date: 31-Oct-2022
“How the situational factors impact the consumers to Buy Food and Grocery Products impulsively: A study conducted in the organized retail formats of Kolkata” , Arindam Roy & Gairik Das, Parikalpana : KIIT Journal of Management, June 2023, Volume 19.1 (P) ISSN -0974-2808, (E ) ISSN 2582-4821 ) UGC CARE Listed.
“Smart Health Devices for Sustainable Urban Living: An Exploratory Study in Kolkata” in Journal of BESC , “ Role of Academia in Contemporary Time” , with ISBN No: 978-81-998017-6-9, April 2026, Reshmi Saha & Gairik Das
A Study to Understand the Influence of the Demographic Factors on the Impulse Buying Behaviour of Consumers in Food and Grocery items in Organized Retail Formats of Kolkata , Survey 2023, Vol: 62, 1-2, ISSN : 0568-0008, Arindam Roy and Gairik Das
The Impact of the Behavioural Factors on the Impulsive Food and Grocery Purchasing Activities of the Shoppers: An Empirical Research of the Organized Retail Formats of Kolkata , Survey ( Accepted) 2026, ISSN : 0568-0008, Arindam Roy and Gairik Das
An Empirical Investigation of Restaurant Selection Behaviour in an Urban Indian Context, Sukanta Kundu and Gairik Das, PE Journal of Management, ISSN: 2249-9040 With IF=7.138, 14(17), 194 212 July Dec,2024
Sukanta Kundu, Dr Gairik Das Beyond the Plate: Understanding What Drives Customers to Dine in Kolkata. Fourth national transdisciplinary conference proceedings. ISBN: 979 8-90112 208-2 241 254 2025
Ecotourism and why it matters in 2025: An Analytical study on Sustainable Tourism Methods. Ms.Poushali Das, PhD scholar, IISWBM. Prof(Dr) Gairik Das, HoD MBA Dept (Day & Evening) IISWBM. Published in: Fourth National Transdisciplinary Conference, Cultural Intelligence & Global Leadership(CIGL,2025); 13-14TH August, 2025. Inspira Knowledge Campus, Siliguri. Chp-6, ISBN:- 979-8-90112-208-2
Tourism and its Impact on Economic Development: A Study on the micro tourism model. Ms.Poushali Das, PhD scholar, IISWBM. Prof (Dr) Gairik Das, HoD MBA Dept (Day & Evening) IISWBM, Published in: Towards Sustainability from multidisciplinary perspectives: A Deep Dive. Kolkata Bidhannagar Society for Academic Advancement. ISBN:- 978-93-90728-47-3

Notable Papers in International/National conference/seminar

“Organized Apparel Retail Segment: Fusioning Brand Loyalty at the 2013 University of Riverside Review Committee for presentation at the September 13-14, 2013 Global Mindset Development in Leadership and Management Conference in Ontario , CA, United States of America.
Presented a research paper on " A study to identify the factors influencing the customer"s perception for selection of private Hospitals in Kolkata" with the faculty of IISWBM. Paper presented at ABRM-BCASC international Conference on Issues in Emerging Economics ( ICIEE), 29th -30th January 2015 at Birla College of Arts , Science and Commerce , Kalyan, Maharashtra, India.
Made a presentation on " Identifying the Key Store Operational factors that influence customers stay in the store in organized apparel retailing: An Indian Perspective", At the 2nd International Conference on Business & Entrepreneurship , Supply Chain Management & Information Systems, Alexandria, Egypt 22-23rd May 2017 at the Arab Academy for Science and Technology and Maritime Transport, Abou-Kir Campus, Alexandria
“ Factors influencing online shopping behavior towards apparels: A study in West Bengal” At the 4th International Conference on Globalisation, Entrepreneurship and Emerging Economies (ICGEEE) 8-10th December 2019 , Daffodil International University (DIU), Dhaka, Bangladesh Organised by Centre for Business & Economic Research (CBER), UK, Daffodil International University (DIU), Bangladesh, Bangabandhu Sheikh Mujibur Rahman Maritime University (BSMRMU), Bangladesh , Centre for Innovative Leadership Navigation (CILN), UK
“ A structural equation modelling on factors governing online shopping behaviour towards apparels in the state of West Bengal” , International Conference on “ Green Supply Chain Management : New Challenges to Sustain Green Environment , Sponsored by University Grants Commission, Kazi Nazrul University, Asansol , West Bengal, November 18-19, 2022.
Presented research paper titled "Factors Influencing Staff Motivation In Organised Retail Sector in Kolkata, India", at 5th International Conference on Globalization, Entrepreneurship and Emerging Economies (ICGEEE), 2020- A virtual conference from the Centre for Business & Economic Research. Gairik Das, Shohini Dutta
Presented a research paper titled 'Store Atmospherics: Key to customers' mind.', (Paper 33). Prof (Dr) Gairik Das and Sohini Dutta in the IIBG Symposium, 2020 held on 4th of December, 2020 in the parallel oral presentation.
Presented a paper titled “ A Study to Understand the Impact of Visual Merchandising on Customer Buying Behaviour in Select Organized Retail Apparel Outlets in West Bengal' with ID #237 at a Management Conference, Allahabad University, 2020…Awarded Best Paper.

Other Papers -

Papers presented in conferences are as follows:

Manufacturer owned Brand Vs. Private Label Brand " Where does the buying wind blow", Isita Lahiri University of Kalyani, Gairik Das IISWBM
Presented an article on "Using Visual Merchandising as a tool to create Business Excellence in the Retail Sector" in an International conference in Burdwan University2009.
"A study to Determine the factors influencing the customers choices & preferences for selecting health care services in the Private Hospitals in and around Kolkata" Gairik Das , Sandip Ghosh IISWBM
HRM Branding - Strategic not Support Chhayan Bhattacharya, Lifestyle International Private Limited, Gairik Das IISWBM
The Role of CRM and e CRM in Customer Retention: An Indian Perspective, With Special emphasis in Big Bazaar : The Largest Hypermarket in India Gairik Das, IISWBM, IISWBM
Sublimating Consumer Behaviour by Celebrities" warmth : The Icing on retail cake in organizing apparel sector Gairik Das , IISWBM, Isita Lahiri University of Kalyani at University of Kalyani Conference
A Comparative study Measuring the Effectiveness of the Promotional Strategies followed by the Healthcare Organizations in Kolkata. Gairik Das, Sandip Ghosh IISWBM at IISWBM Conference
Laboring Bodies, Consumer Dreams: A study of Work in the Emerging Retail Industries of Kolkata Gairik Das , Saikat Maitra, PhD. Candidate, The University of Texas Candidate, Thetin, Texas, USA.
"Celebrity Endorsements in the Organised Retail Apparel Sector: A Sharpened Spearhead to Prick Customers", presented in the Journal of R.V. Institute of Management, Bangalore, India 2012 Gairik Das IISWBM, Isita Lahiri University of Kalyani
"Changing Waves in Organised Retailing from Brick & Mortar to Online: An Exploratory Study” Jayjit Chakraborty, Archana Sharma, Gairik Das at AIMS Eastern Regional Conference on New Pardigms in Management at BIMS in Kolkata on 24.08.2019
“An Exploratory study to identify the factors influencing online shopping Behaviour of customers with special emphasis to food and Grocery, Apparel and consumer Behaviour" Jayjit Chakraborty, Archana Sharma, Gairik Das 2 day national conference on 5th and 6th July 2019 at Bhawanipur Education Society College, Kolkata
“An exploratory study on the Promotional Challenges in Retail Apparel Marketing in the Digitalized Era” Ms. Sukanya Sharma / Dr Saumya Singh / Dr Gairik Das, at AIMS Eastern Regional Conference on New Paradigms in Management at BIMS in Kolkata on 24.08.2019
“Organized Apparel Retail Segment: Fusioning Brand Loyalty at the 2013 University of Riverside Review Committee for presentation at the September 13-14, 2013 Global Mindset Development in Leadership and Management Conference in Ontario, CA, United States of America.
Presented a research paper on "A study to identify the factors influencing the customer"s perception for selection of private Hospitals in Kolkata" with the faculty of IISWBM. Paper presented at ABRM-BCASC international Conference on Issues in Emerging Economics ( ICIEE), 29th -30th January 2015 at Birla College of Arts , Science and Commerce , Kalyan, Maharashtra, India.
Made a presentation on " Identifying the Key Store Operational factors that influence customers stay in the store in organized apparel retailing: An Indian Perspective", At the 2nd International Conference on Business & Entrepreneurship , Supply Chain Management & Information Systems, Alexandria, Egypt 22-23rd May 2017 at the Arab Academy for Science and Technology and Maritime Transport, Abou-Kir Campus, Alexandria
"A study to identify the influence of Retail outlets and Malls on Consumer Buying of Retail Apparel Brands" 3rd National Conference on Applications of Management Research in Social Sciences, Engineering and Technology, MAM, MAMCET, B -School NAMBS, Siruganaur , Tiruchirapalli.25.01.2019
“ Factors influencing online shopping behavior towards apparels: A study in West Bengal” At the 4th International Conference on Globalisation, Entrepreneurship and Emerging Economies (ICGEEE) 8-10th December 2019 , Daffodil International University (DIU), Dhaka, Bangladesh Organized by Centre for Business & Economic Research (CBER), UK, Daffodil International University (DIU), Bangladesh, Bangabandhu Sheikh Mujibur Rahman Maritime University (BSMRMU), Bangladesh, Centre for Innovative Leadership Navigation (CILN), UK
“A structural equation modelling on factors governing online shopping behaviour towards apparels in the state of West Bengal”, International Conference on “Green Supply Chain Management : New Challenges to Sustain Green Environment, Sponsored by University Grants Commission, Kazi Nazrul University, Asansol , West Bengal, November 18-19, 2022.
Presented a paper on “A Comparative Study on Factors influencing Online Shopping Behaviour across two major Retail Verticals in West Bengal” at the 2nd South Asia Pacific International Conference, organized by N.L. Dalmia Institute of Management Studies and Research (NLDIMSR), Mumbai, on 4th January and 5th January, 2025, Jayjit Chakraborty, Archana Sharma & Gairik Das
Presented a paper on “Analysis of Critical Factors affecting Online Food and Grocery Shopping in the state of West Bengal” at the International Conference on Management Education in Transition in Asian Countries, organized by Association of Indian Management Schools (AIMS), Eastern Region, in collaboration with Bengal Chapter, on 5th July and 6th July, 2024. Awarded Best Paper Jayjit Chakraborty, Archana Sharma & Gairik Das
Presented a paper on “Antecedents of Online Consumer Purchase Intention towards Apparels in the state of West Bengal” at the International Conference on Exploring Global Research Trend in Commerce and Management, jointly organized by Department of Commerce PG & UG (Afternoon & Evening Section) and South Kolkata Association for Commerce Researchers and Academicians, in collaboration with The IQAC (The BESC), on 21st June and 22nd June, 2024. Awarded Best Paper, , Jayjit Chakraborty, Archana Sharma & Gairik Das
Presented a paper on “Application of Structural Equation Modelling in assessment of the factors affecting Online Food and Grocery Shopping Behaviour in West Bengal” at the International Conference on Sustainable World through the lens of Social Sciences, jointly organized by ICFAI Business School, Kolkata, in collaboration with AAGBS, Malaysia; Assam University, Silchar; and Association of Indian Management Schools (AIMS), on 5th April and 6th April, 2024. , Jayjit Chakraborty, Archana Sharma & Gairik Das
Presented a paper on “Evolution of Customer Preferences in Fashion E-Commerce: A Study in West Bengal” at the International Management Conference (NCLAVE 2023) on Theorizing Practices in Emerging Contexts - Priorities and Challenges, organized by NSHM Business School, Kolkata, on 22nd September and 23rd September, 2023. , Jayjit Chakraborty, Archana Sharma & Gairik Das
Presented a paper on “Determinants of Apparel Shopping Behaviour in an E-Commerce Environment: A Study in West Bengal” at the National Conference on Contemporary Issues in Accounting, Finance and Management, jointly organized by St. Xavier"s University, Kolkata, Faculty of Commerce and Management & Fr. Lafont Centre of Excellence in Research and Innovation (LCERI) and Indian Accounting Association, Kolkata Branch, on 29th April, 2023. , Jayjit Chakraborty, Archana Sharma & Gairik Das
Presented a paper on “A Literature Based Analysis on Online Shopping Behaviour towards Apparels in West Bengal” at the International Seminar on Contemporary Issues in International Trade: Challenges & Opportunities, organized by Department of Economics and Commerce, The Heritage College, Kolkata, in collaboration with Goenka College of Commerce & Business Administration, Kolkata, on 21st December and 22nd December, 2022. , Jayjit Chakraborty, Archana Sharma & Gairik Das
Presented a paper on “A Structural Equation Modelling on Factors governing Online Shopping Behaviour towards Apparels in the state of West Bengal” at the International Conference on Green Supply Chain Management: New Challenges to Sustain Green Environment, sponsored by University Grant Commission (under KNU UGC STRIDE Project Component-I), in collaboration with Department of Mathematics and Department of Business Administration, Kazi Nazrul University, Asansol, on 18th November and 19th November, 2022.
Presented a paper on “A Systematic Review of Factors influencing Online Shopping Behaviour of Customers in the Food and Grocery Vertical” at the National E-Conference on Advances in Business, Management & Technology (NCABMT-2021), organized by Department of Management Sciences, Mahatma Gandhi Central University, Bihar, on 25th June and 26th June, 2021. , Jayjit Chakraborty, Archana Sharma & Gairik Das
Presented a paper on “Changing Preferences of Customers" Choice of Online Apparel Shopping in the Post Pandemic Era in West Bengal” at the International Research Seminar on Business Resilience in the Post Covid-19 World: Role of Integrated Management, organized by Globsyn Business School, Kolkata, on 11th December and 12th December, 2020. , Jayjit Chakraborty, Archana Sharma & Gairik Das
Presented a paper on “A study to identify the factors influencing online shopping behaviour of customers in apparel retailing in the state West Bengal in India” at the CBIER-DIU 4th International Conference on Globalisation, Entrepreneurship, and Emerging Economies (ICGEEE), held at Daffodil International University (DIU), Dhaka, Bangladesh, from 8th December - 10th December, 2019. Gairik Das, Archana Sharma & Jayjit Chakraborty
Presented a paper on “An Exploratory Study to identify the factors influencing Online Shopping Behaviour of Customers with special emphasis to Food & Grocery, Apparels and Consumer Durables” at the Two-Day National Conference on Paradigm Shift in the Market Forces in the Indian Context - Impact on Marketing, Accounting & Finance, Strategic HRM, Operations & Supply Chain Management organized by The Bhawanipur Education Society College, Kolkata in collaboration with Indian Institute of Social Welfare and Business Management, Kolkata, held at The Bhawanipur Education Society College, Kolkata, on 5th July and 6th July, 2019. , Jayjit Chakraborty, Archana Sharma & Gairik Das
Attended International Management Conference by NSHM Business School and Presented a Paper entitled as “Adoption of AI and Mobile Health Portals in Indian Hospitals: An Exploratory Study in Kolkata”. 20th November 2025, Reshmi Saha & Gairik Das
Attended International Seminar on “Role of Academia in Contemporary Times”, BES, Kolkata and Presented a Paper entitled as “Smart Health Devices for Sustainable Urban Living: An Exploratory Study in Kolkata”, also awarded as the BEST PAPER, 19th December 2025, Reshmi Saha & Gairik Das
Presented a paper in National Conference on SUSTAINHEALTH 2026 by SOA, Bhubaneswar entitled as “Impact of Digital Health Platforms on HPV Vaccine Awareness and Acceptance among Mothers in Kolkata Hospitals”6th March 2026, Reshmi Saha & Gairik Das
Presented a paper in National Seminar on Health, Public System, and Development by IISWBM MBA PS Department and Presented a Paper entitled as “The Digital Path to Prevention: Linking Online Engagement for Cervical Cancer Prophylaxis Among Mothers in Kolkata”7th April 2026, Reshmi Saha & Gairik Das
A study to understand the influence of the store atmospheric factors on the impulsive buying behaviour of consumers in food and grocery items in organized retail formats of Kolkata. Arindam Roy, Gairik Das presented in a conference at Institute of Engineering and Management, Kolkata, 9th to 11th December, 2022
A Study to Understand How Product Related Factors Influence the Impulse Purchasing Behaviour of the Shoppers in Organized Retail Food and Grocery Formats of Kolkata Arindam Roy, Gairik Das conference at IIM Bodh Gaya , 14th to 15th April, 2023
Psychographic Factors Influencing Apparel Shopping Behaviour of the Consumers: An Empirical Study of the Organized Retails in Kolkata, Arindam Roy, Gairik Das conference at IIFT , Kolkata, 10th to 12th December, 2025
Factors Influencing Shopping Mall Selection of Consumers: An Empirical Study for Apparel Shopping in Kolkata, Arindam Roy, Gairik Das conference at NIT Durgapur, 22nd and 23rd December, 2025
"Factors affecting Changes I Women Apparel Buying in Organised Retail in West Bengal" Pritha Das Gupta & Gairik Das, At the National Conference in Retail Excellence on October 11, 2011 at JIMS , New Delhi
"Effectiveness of Different Customer Relationship Management Tools in Organised Retail Women Apparel Sector in West Bengal” Soumaduti Mondal and Gairik Das, At the National Conference in Retail Excellence on October 11, 2011 at JIMS , New Delhi
The Impact of Colours on Buying Behaviour of Women Apparel in Organised Retailing in Kolkata" , Gairik Das and Ruam Mukherjee, At the National Conference in Retail Excellence on October 11, 2011 at JIMS , New Delhi.
A study Exploring the Impact of Micro-Credit on Human Development of Low-Income Households in rural West Bengal, a state in India 3rd International Conference on “Digitization, Innovation and Disruption: Keys to Achieving Global Competitiveness (ICDID 2k18)” on September 15, 2018. at GLBIMR campus (G. L Bajaj Institute of Management and Research (GLBIMR), Greater Noida
Determinants of Apparel Shopping Behaviour in An E- Commerce Environment: A study in West Bengal” , National conference on contemporary issues in accounting , finance and management. Jointly Organised by St. Xavier"s University , Kolkata Faculty of Commerce and Management & Fr. Lafont Centre of Excellence in Research and Innovation ( LCERI) and Indian Accounting Association, Kolkata Branch held on April 29, 2023 at St. Xavier"s University , Kolkata.
“Re-imagining the Dimensions of Online Shopping with Regard to Food & Grocery Vertical in West Bengal “In the International Conference on “The VUCA World: Its Impact on the Business Environment” organised by the Department of Commerce PG & UG (Afternoon & Evening Section) in collaboration with The IQAC (The BESC) and South Kolkata Association for Commerce Researchers and Academicians on the 10th & 11th of March 2023
A literature based analysis on online shopping Behaviour Towards Apparels in West Bengal”. International Seminar on Contemporary issues in “International Trade: Challenges & Opportunities 21st & 22nd December, 2022 at Heritage College .The Heritage College , Kolkata , Departments of Economics and Commerce in collaboration with Goenka College of Commerce and Business Administration , Kolkata.
“ A study to understand the influence of the store atmospherics factors on the impulse buying behaviour of Consumer in food & grocery item in organised retail. International Conference on Innovative Research Practices in Social Sciences. ( IRPSS-2022) ( A Referred international conference) Dec 9th -11th 2022 organised by Department of Business Administration - Institute of Engineering & Management, Kolkata in Association with Smart Society , USA | ICRC - All India Management Association | Academy of Indian Marketing
“A Structural Equation Modelling on Factors Governing online shopping behaviour towards Appeals in the state of West Bengal in Two day International Conference on “Green Supply Chain Management: New Challenge to Sustain Green Environment” sponsored by University Grants Commission (Under KNU UGC STRIDE Project Component-I) in collaboration with the Department of Mathematics and Department of Business Administration, Kazi Nazrul University, Asansol, west Bengal, India during November 18-19, 2022.
Sukanta Kundu and Gairik Das , Fourth National Transdisciplinary Conference 13th Aug, 2025, Inspiria Knowledge campus, Siliguri , “ Beyond the Plate: Understanding What Drives Customers to Dine in Kolkata” ,
Sukanta Kundu and Gairik Das “ Bites, Beliefs and Behaviours: A Holistic View of Food Choices in Kolkata, Sukanta Kundu and Gairik Das, North Bengal University, Siliguri, National Seminar , 14th Nov, 2025
Presented a paper titled “An Exploratory Research on Festive Apparel Buying: Assessing the Role of Fast Fashion in Resource Utilisation and Consumer Decision-Making” at the 4th International Conference on Indian MSMEs @2047: Greening as a Global Strategy, held at St. Xavier"s College on 13th and 14th March, 2026. Suchismita Maity & Gairik Das. The paper has been selected for publication in a Scopus-indexed journal and is currently under publication.
Building strong and resilient Tourist Destination: A study conducted in the selected regions of Bankura, Purulia and East & West Midnapore. Authors: Ms.Poushali Das, PhD scholar, IISWBM. Prof (Dr) Gairik Das, HoD MBA Dept (Day & Evening) IISWBM. Presented at a International conference at St. Xavier"s University, Kolkata. Transforming Business, Economy and Society through Innovation and Sustainable Practices. Date - 29th & 30th November, 2025.
Presented research paper titled "FACTORS INFLUENCING STAFF MOTIVATION IN ORGANISED RETAIL SECTOR IN KOLKATA, INDIA", at 5th International Conference on Globalization, Entrepreneurship and Emerging Economies (ICGEEE), 2020- A virtual conference from the Centre for Business & Economic Research. Gairik Das, Shohini Dutta
Presented a research paper titled 'Store Atmospherics: Key to customers' mind.', (Paper 33). Prof (Dr) Gairik Das and Sohini Dutta in the IIBG Symposium, 2020 held on 4th of December, 2020 in the parallel oral presentation.
Presented a paper titled “A Study to Understand the Impact of Visual Merchandising on Customer Buying Behaviour In Select Organised Retail Apparel Outlets in West Bengal' with ID #237 at a Management Conference, Allahabad University, 2020…Awarded Best Paper.

Key Seminar/Conference attended

Presented in a Management Conference, University of Riverside, Ontario, Los Angeles, USA.

Was Track Chair for the track "Globalisation & International Trade in Emerging Economies" at the 2nd International Conference on Business & Entrepreneurship , Supply Chain Management & Information Systems, Alexandria, Egypt 22-23rd May 2017 at the Arab Academy for Science and Technology and Maritime Transport, Abou-Kir Campus, Alexandria.

Was 'Invited Speaker' of "Plenary Session" on 22nd Nov 2017 & 'Invited Speaker' of 'Technical Session-2' on 23rd Nov 2017 at the auspicious occasion of International Conference:2017 on “Recent Innovation in Management, Accounting, Business and Entrepreneurship”, organizing by the Department of Management, University of North Bengal.

Was Track Chair at the AIMS Eastern Regional Conference on New Paradigms in Management at BIMS in Kolkata on 24.08.2019

Was Track Chair at the conference on Paradigm Shift in the Market Forces in the Indian Context - Impact on Marketing, Accounting & Finance, Strategic HRM, Strategic HRM, Operations and Supply Chain Management, BESC in Kolkata on 5th & 6th July 2019

Delivered Keynote addresses At the 4th International Conference on Globalisation, Entrepreneurship and Emerging Economies (ICGEEE) 8-10th December 2019 , Daffodil International University (DIU), Dhaka, Bangladesh Organized by Centre for Business & Economic Research (CBER), UK ,Daffodil International University (DIU), Bangladesh ,Bangabandhu Sheikh Mujibur Rahman Maritime University (BSMRMU), Bangladesh, Centre for Innovative Leadership Navigation (CILN), UK

Also was Session Chair for the Track: Logistics & Supply Chain Management

Location: Room 605, 6th Floor, Daffodil International University (DIU), Sobhanbag Campus At the 4th International Conference on Globalisation, Entrepreneurship and Emerging Economies (ICGEEE) 8-10th December 2019 , Daffodil International University (DIU), Dhaka, Bangladesh

Also as Session chair in 11th International Conference on Restructuring of the Global Economy ( ROGE), 8-9th August 2022 at Said Business School, University of Oxford-A Joint Conference organised by CBER in Association with the Future University in Egypt at the Said Business School, University of Oxford, on the 8-9th August 2022.

Keynote speaker at the 7th International Conference on Globalisation, Entrepreneurship and Emerging Economics ( ICGEEE) 10-11th December 2022, A virtual Conference sponsored by Centre for Business & Economic Research (CBER), UK, Journal of Business and Retail Management Research (JBRMR) and International Journal of Maritime Crime & Security (IJMCS), London, UK. Tittle of session: Changing Trends in Marketing Communications and its Impact.

Speaker at a one day workshop titled “ Innovation : Idea to Market” - Workshop on Entrepreneurship and pitch deck for funding” organized under the RUSA 2.0 Entrepreneurship and skill enhancement Hub of the University of Calcutta ( Ballygunge Science College Campus), Kolkata held on the 18th September 2024 at the Centre for Research in Nanoscience and Nanotechnology ( CRNN), by Bio Consort Consulting and Research LLP in collaboration with Immunology and Regenerative Medicine Lab & Translational Outcomes Research Unit of the Dept. of Zoology, University of Calcutta.

Keynote speaker at the CBER -FUE 13th International Conference on the Restructuring of the Global Economy (ROGE -2024) - Promoting Sustainability, 5th -6th August 2024, at Said Business School, University of Oxford, UK.

Session Chair at the 9th International Conference on Globalisation, Entrepreneurship and Emerging Economics ( ICGEEE) 6th -7th December, 2024, Senate House, University of London, UK for the track “ Branding & Marketing”, Session 13

Keynote speaker at Fourth National Transdisciplinary Conference 13th Aug, 2025 Inspiria Knowledge campus, Siliguri , WB.

Was Instrumental in the International tie-up of IISWBM of Moscow State Linguistic University (MSLU) Moscow. MOU was signed for 5 years.

Trainings Attended:

Management Development Program in marketing management at MDI, Gurgaon during 2002-2003 sponsored by IISWBM. Completed Training sessions with Paco Underhill on Retail issues, Attended training programs organized by Retailers Association of India (RAI) and Osmania University. Completed training sessions with the branding guru - Kevin Lane Keller. Attended workshop with Prof Nirmalya Kumar of London Business School. Attended "Idealogue" workshop on Retail subjects, organized by Future Group (Pantaloon"s) at Future Group office in Mumbai. Attended ESOP"s a workshop organized by Retailer Association of India in Kolkata. Workshop by National Entrepreneurship Network (NEN),Work shop by Tim Calkins on Strategy, Workshop by Prof Ravi Dhar (Yale University), Brand Conclave: Martin Lindstorm, 2016. Paco Underhill 2017. Followed by Kevin Lane Keller, Prof Philip Kotler, Prof David Aaker, David Taylor and Dr Erich Joachimsthaler in 2025. Case Writing, Teaching and Research workshop at IIM Kolkata. EDCN workshop at IIM Kolkata 2018.

Other Conferences Attended: Apart from regularly attending conferences in the National level in New Delhi, Mumbai, Hyderabad, also attended international conferences in Colombo, Sri Lanka and Hanoi, Vietnam. Represented India in the UNISCEP/ APETIT conference at Hanoi, Vietnam. Attended several conferences and seminars oragnised by Retailers Association of India in Mumbai, FICCI in Kolkata and Chennai, CII, ICC, BNCCI and other Chambers of commerce in Kolkata on the organized retail sector in India. Also attended and organized conferences of AIMA and NHRDN in Kolkata. 2012 attended University of Riverside, Management Conference, Ontario, Los Angeles, USA.

Faculty

Prof (Dr) Gairik Das

B.E. (Mech) M.E. (India), MBA (U.K.) PhD

CONTACT & ONLINE PROFILES

ACADEMIC PROFILE

CURRENT POSITION

EDUCATION

TEACHING AREA

WORK EXPERIENCE

AWARDS & RECOGNITION

RESEARCH WORK

BOOKS

NOTABLE BOOK CHAPTERS