Prof. (Dr.) Sudeepa Banerjee

Profile

Dr. Sudeepa Banerjee is a Professor at the Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata. She is a visiting faculty, paper setter and examiner at Calcutta University. Her papers have been published in national and international journals. Dr Banerjee has presented papers in various national and international conferences in India. She is presently guiding several students of the doctoral programme of the University of Calcutta. Her current research interest includes Integrated marketing communication, Mass media in general and Social media in particular and application of Information technology and study of its impact on Society.

She has several years of work experience in the teaching as well as manufacturing industries.

She presently heads the departments of Social Welfare, Media Management and Computer at IISWBM.

Qualification

Teaching

Publications

Conference Papers Published:

Banerjee Sudeepa & BasuTapati, 2009, 'Telemedicine', National Seminar on Development Communication an aspect of media freedom (24-25 February, 2009, Chennai)and later published by the SRM Private University, Chennai.
Banerjee Sudeepa&BasuTapati, 2010, 'Impact of Traditional Media on Internet News: An Empirical Study', NICOM2010, (14thNirma International Conference on Management , 6-8 January 2011)
Banerjee Sudeepa, &BasuTapati ,2010, 'Impact of Internet on delivery of Critical Health Care: A Case Study', Academy of Indian Marketing, December 16-18,2010.
Banerjee Sudeepa&BasuTapati, 2010,' Impact of Internet on Rural Development : A Case Study', Ramakrishna Mission Vivekananda University, National Seminar on Integrated Rural Development and Management: Issues, Strategies and Policy Options, 17-18 December 2010.
BasuTapati& Banerjee Sudeepa, 2011,'Impact of print and electronic news media on Internet news', UGC sponsored national seminar of media practitioners and media educators entitled: Media Audit-need for greater accountability, transparency and responsibility, Department of Journalism and Mass Communication, Berhampur University, Orissa, March 29-30, 2011.
BasuTapati& Banerjee Sudeepa, 2010, 'Internet as a new media', National Seminar, Mahatma Gandhi Antrashtriya Hindi Vishwavidyalay, Wardha, February 6-8, 2011.
BasuTapati& Banerjee Sudeepa, 2011,'Impact of Internet on political outcome : a case study", 8th International Conference on E-Governance-2011, Nirma University in association with DST, GOG, CSI and IIT-D,17-18th October,2011.
Banerjee, Sudeepa, 2012, 'Assessing farmer perception towards e-Choupal: an empirical study', Proceedings of National Seminar on Rural Marketing, JD Birla Institute, Department of Management,24-25 February 2012, pp 53-59..
Banerjee, Sudeepa, 2013 'Assessing urban citizens' attitude towards e-Government in: India an empirical study' 16thNational e-Governance conference on 'Towards an Open Government' , Department of Administrative Reforms and Public Grievances , Government of India, Department of Information Technology, Government of India and State Government of Rajasthan, Jaipur,11-12 February 2013,pp.7-13.
Banerjee, Sudeepa, 2013 'Understanding the drivers of citizens' use of e-government as a service provider: an empirical study' International conference on 'Leveraging Information Technology for Competitive Advantage' , Asia-Pacific Institute of Management, New Delhi,21-22 February 2013,pp.143-147.
Sen Sayantika,Chakraborty Surajit and Banerjee Sudeepa,2021 'A Study On The Experiences Of Sexual Offences Against Females in Public Spaces and Perceptions of Males in the city of Kolkata, India 8th Indian Social Work Congress and 8th ICSD Asia Pacific Branch Conference jointly hosted at Department of Social Work,Visva-Bharati Sriniketan, 28th Feb-2nd March, 2021(Book of abstracts :no:37).

Papers published in peer reviewed journals

International journals

Banerjee, Sudeepa, 2011,'An empirical study of the impact of Internet news on the habit of newspaper reading and watching TV news', Research Journal of Social Science and Management, (ISSN No:2251-1571) Vol.1(4),pp.220-229.
Banerjee Sudeepa & BasuTapati, 2012, 'Impact of Internet on rural economy: a case study', Presidency University Journal, Vol.1,No.1, January 2012 , (ISSN No: 2224-7610), pp.79-87Presidency University, Bangladesh.
Banerjee Sudeepa ,2012, 'Assessing farmer perception towards Internet based intervention: an empirical study', Research journal for commerce and behavioural science(ISSN No:2251-1547) ,Vo.1(8),June2012,pp.17-21.
Banerjee Sudeepa&BasuTapati, 2013, 'Impact of Internet on delivery of critical cardiac health care:A case study from India', The Journal of Community Informatics, (ISSN No:1712-4441 ), Special issue :Community Informatics for Improving Health ,Canada, Vol 9(2),pp. 1-9 , available at http://www.cijournal.net/index.php/ciej/article/view/831/1010>
Sen Sayantika, Chakraborty Surajit and Banerjee Sudeepa, 2021, "A quantitative study on the occurrence of sexual harassment of females in public spaces and what males perceive about it in the city of Kolkata, West Bengal, India", International Journal of Analytical Reviews (IJRAR), April 2021, Volume 8(2),E-ISSN2348-1269,P-ISSN 2349-5138.

Papers published in peer reviewed National journals

Banerjee Sudeepa & BasuTapati, 2011, 'Effect of Telemedicine on rural healthcare services: an empirical case based analysis', ASBM Journal of Management, ( listed in Proquest), Vol. 4(1), pp. 91-100.
Banerjee Sudeepa & BasuTapati, 2011,'Impact of traditional news media on Internet news :an empirical study', Nirma University Journal of Business and Management Studies (ISSN-2249 – 5630), Vol.5(3&4), pp.73-85.
Banerjee Sudeepa, 2013,'Impact of Internet on citizen's perception :a Case study on the Andhra experience', TSM (Thaigarajar School of Management)Business Review-International Journal of Management, .(ISSN :2348-3784),Vol. 1(1)pp. 14-26, pp.14-26.
Banerjee Sudeepa, 2013, 'Effects of the Drivers of Citizens' use of E-Government as a Service Provider: an Empirical Study', International journal of Business Management and Information Technology (Enriched Publications Pvt. Ltd., New Delhi), (ISSN No – 2321 – 8703), Vol. 1(1), pp.9-18.
Banerjee Sudeepa ,2015, 'Prioritizing decision alternatives for social media planning', Indian Journal of Science and Technology(ISSN(print)-0974-6846, (online) 0974-5645),Vol8(S4), pp.293-298.

Conference papers

Ramakrishna Mission Vivekananda University, National Seminar on 'Integrated Rural Development and Management: Issues, Strategies and Policy Options', 17-18 December 2010.Paper entitled: Impact of Internet on Rural Development : A Case Study'
Department of Journalism and Mass Communication, University of Calcutta, International Seminar on "Issues of Journalistic Ethics and Freedom in the Contemporary Age of Digital Media", 9-11 January 2012.Paper entitled: Tracing the evolution and history of Internet and its implication on media, in Issues of journalistic ethics and freedom in the contemporary age of digital media
JD Birla Institute, Department of Management,National Seminar on 'Rural Marketing', 24-25 February 2012.Paper entitled: 'Assessing farmer perception towards e-Choupal: an empirical study'.
Banerjee, Sudeepa, 2015 'Prioritizing decision alternatives for Digital Media Planning' International research conference(SITM-IRC-TEM-2015) on'Striving for excellence through research and innovation' , Symbiosis Institute of Telecom Management, India(Symbiosis International University) and Telecom Ecole de Management, France ,Pune, January 16-17 ,2015.(in absentia).
Banerjee, Sudeepa, 2016 ''A multi criteria approach to designing an effective method for communication of Government Social Welfare Schemes' International conference(MCD-2016) on'Media and sustainable development' , 'IIM-Kashipur , Uppsala Universitet, Sweden , Viswa Bharati, Shantiniketan and Society of +Education and Research Development ,India, Greater(Noida), October 24-25, 2016(in absentia).

Books and Book chapters

Impact of traditional media on Internet news: An Empirical Study in Managing in turbulent times, Business ecosystem and Macro perspectives, (Eds), Bindi Mehta and Nityesh Bhatt, (Nirma University), Excel India Publishing, New Delhi, 2011, pp. 403-414.
Impact of Internet on political outcome: a case study in e-Governance , Techno-behavioural implications, (Eds) Nityesh Bhatt, Akshai Aggarwal (Nirma University, IIT-Delhi, Dept of Science and Technology, Govt of Gujarat, International Congress of E-Government, Computer Society of India), (ISBN: 978-93-81361-43-6), Excel India Publishers, New Delhi,2011, pp.141-151.
Tracing the evolution and history of Internet and its implication on media, in Issues of journalistic ethics and freedom in the contemporary age of digital media, (Ed) Prof. (Dr) Tapati Basu,Department of Journalism and Mass Communication, University of Calcutta, (ISBN : 81-86263-004), Subarnarekha, Kolkata & Journalism Congress, Calcutta University,2012,pp. 148-158.
Assessing the impact of mass media :an empirical study for polio vaccination,in New Perspectives in Marketing Communications,(Eds)Sanjay Jain, Jayesh Aagja,AshwiniK.Awasthi,Institute of Management , Nirma University,(ISBN:978-93-5097-412-4), Himalaya Publishing House Pvt Ltd.,2013,pp.76-83.
Understanding the drivers of citizens' use of e-government as a service provider: an empirical study' in Leveraging Information Technology for Competitive Advantage(ISBN 978-162590597-0) (Eds) Vikas Kumar , Saurabh Mittal, Enriched Publications Pvt Ltd., New Delhi, 2013,pp.143-147.
Internet as a media (ISBN10, ISBN13 8178359685, 9788178359687),Sudeepa Banerjee, Gyan Books Pvt. Ltd., New Delhi, 2014, Pages 296.
'Impact of Internet on rural economy : a case study' in Advances in extension education and rural development, Vol.3 (ISBN 9788177545319) (Ed) D.Dasgupta , Agrobios (India), Jodhpur, 2014,pp.295-302.
'History of Digital Newspapers' in Digital media-Emerging issues (ISBN 978-93-83463-99-2) (Ed) Dr.Saswati Gangopadhyay, Suhrid Publications Pvt Ltd., Kolkata,2014,pp.36-44.
'A multi criteria approach to designing an effective method for communication of Government Social Welfare Schemes' in Media & Communication in Sustainable Development (ISBN: 978-1-943438-84-6) (Ed) Dr Vikas Kumar and Dr. Pawan Kumar, Society for Education and Research Development, Haryana, 2016, pp.43-51.

Professor