IISWBM - Prof. (Dr.) Sudeepa Banerjee

Profile

Dr. Sudeepa Banerjee is a Professor at the Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata, with extensive experience spanning both academia and the manufacturing industry. She serves as a Visiting Faculty, Paper Setter, and Examiner at Calcutta University, where she also guides several doctoral candidates. Her scholarly contributions include publications in a range of national and international peer-reviewed journals as well as presentations at conferences across India. Her current research interests include Integrated marketing communication, mass media in general and Social media in particular, the application of Information technology, and the study of its impact on Society.

Current Position

Teaching & Courses

Research Interests

Education

Doctor of Philosophy (PhD)
University of Calcutta | Doctoral thesis acquired by ICSSR / NASSDOC (2013) for reference in the National Social Science Documentation Centre library under the Ministry of HRD.
Master of Business Administration (MBA)
University of Calcutta |Area of specialisation in Management – Operations Research and Systems Management.
Fellow of the International Federation of Supply chain Management
Centre for Research in Materials Management.

Awards & Recognition

Best Professor in Media Management Studies
11th DNA Innovative Education Leadership Awards | 16 February 2019
ICSSR / NASSDOC Doctoral Thesis Acquisition
Indian Council of Social Science Research (ICSSR) and the National Social Science Documentation Centre, under the Ministry of HRD, acquired Dr. Banerjee's doctoral thesis (2013) for use as a reference work in the NASSDOC library.

Research Work

Prominent Publications

Banerjee, S., & Basu, T. (2013). Impact of internet on delivery of critical cardiac health care: A case study from India. The Journal of Community Informatics, 9(2), 1–9. (ISSN: 1712-4441). (University of Waterloo, Canada; Indexed in DOAJ). https://www.ci-journal.net/index.php/ciej/article/view/831/1010
Banerjee, S. (2012). Assessing farmer perception towards internet-based intervention: An empirical study. Research Journal for Commerce and Behavioural Science, 1(8), 17–21. (ISSN: 2251-1547). (Indexed in ECONIS/EconBiz)
Halder, A., & Banerjee, S. (2026). Framing local democracy: Bengali newspapers’ coverage of the 2023 West Bengal Panchayat Election. News Research Journal, 30497841261415621.
Bardhan, A., & Banerjee, S. (2024). Digital necromancy in the era of metaverse: Apprehending IPR contours. Society, Language and Culture, 2, 1–13. (ISSN: 2583-0341).
Banerjee, S. (2015). Prioritizing decision alternatives for social media planning. Indian Journal of Science and Technology, 8(S4), 293–298. https://dx.doi.org/10.17485/ijst/2015/v8iS4/69333 (ISSN: 0974-6846; 0974-5645). (Web of Science indexed)
Banerjee, S. (2013). Effects of the drivers of citizens’ use of e-government as a service provider: An empirical study. International Journal of Business Management and Information Technology, 1(1), 9–18. (ISSN: 2321-8703).

View all publications

Banerjee, S., & Basu, T. (2012). Impact of internet on rural economy: A case study. Presidency University Journal, 1(1), 79–87. (ISSN: 2224-7610). Presidency University, Bangladesh.
Banerjee, S. (2011). An empirical study of the impact of internet news on the habit of newspaper reading and watching TV news. Research Journal of Social Science and Management, 1(4), 220–229. (ISSN: 2251-1571).
Banerjee, S. (2013). Impact of internet on citizen’s perception: A case study on the Andhra experience. TSM Business Review: International Journal of Management, 1(1), 14–26. (ISSN: 2348-3784). (Indexed in ProQuest Asian Business and Reference, ECONIS/EconBiz, and EBSCO)
Banerjee, S., & Basu, T. (2011). Effect of telemedicine on rural healthcare services: An empirical case-based analysis. ASBM Journal of Management, 4(1), 91–100. (Indexed in ProQuest and J-Gate)
Banerjee, S., & Basu, T. (2011). Impact of traditional news media on internet news: An empirical study. Nirma University Journal of Business and Management Studies, 5(3–4), 73–85. (ISSN: 2249-5630). (Indexed in Policy Commons).

Notable Papers in International/National conference/seminar

Banerjee, S. (2024, December 6–7). Ethics and AI: Dilemmas and moral questions associated with deployment and impact on ground-level management [Conference presentation]. International Conference on Resilience and Sustainable Performance 2024 (ICRSP 2024), MDI Murshidabad. (Best paper award)
Banerjee, S. (2016, October 24–25). A multi-criteria approach to designing an effective method for communication of government social welfare schemes [Conference presentation, in absentia]. International Conference (MCD-2016) on Media and Sustainable Development, IIM Kashipur; Uppsala Universitet, Sweden; Visva-Bharati, Santiniketan; and Society of Education and Research Development, Greater Noida.
Banerjee, S. (2015, January 16–17). Prioritizing decision alternatives for digital media planning [Conference presentation, in absentia]. International Research Conference (SITM-IRC-TEM-2015) on Striving for Excellence through Research and Innovation, Symbiosis Institute of Telecom Management (Symbiosis International University), India, and Telecom École de Management, France, Pune
Bardhan, A., & Banerjee, S. (2024, February 1–2). Leveraging marketing communication through artificial opinion leaders (AOLs) [Conference presentation]. Management Doctoral Colloquium and VGSOM Research Scholars’ Day 2024.
Bardhan, A., & Banerjee, S. (2023, December 19–20). Harnessing AI for metaverse diffusion in India: A linguistic, cultural, and communication perspective [Conference presentation]. International Conference on Decoding AI: Understanding its Impact on the Narrative of Mass Media, Kidderpore College and ICSSR-ERC.

View all papers

Sen, S., Chakraborty, S., & Banerjee, S. (2021, February 28–March 2). A study on the experiences of sexual offences against females in public spaces and perceptions of males in the city of Kolkata, India [Conference presentation]. 8th Indian Social Work Congress and 8th ICSD Asia Pacific Branch Conference, Department of Social Work, Visva-Bharati, Sriniketan. Book of Abstracts (No. 37).
Banerjee, S. (2013, February 11–12). Assessing urban citizens’ attitude towards e-government in India: An empirical study [Conference presentation]. 16th National e-Governance Conference on Towards an Open Government, Department of Administrative Reforms and Public Grievances (Government of India), Department of Information Technology (Government of India), and Government of Rajasthan, Jaipur, 7–13.
Banerjee, S. (2013, February 21–22). Understanding the drivers of citizens’ use of e-government as a service provider: An empirical study [Conference presentation]. International Conference on Leveraging Information Technology for Competitive Advantage, Asia-Pacific Institute of Management, New Delhi, 143–147
Basu, T., & Banerjee, S. (2011, March 29–30). Impact of print and electronic news media on internet news [Conference presentation]. UGC-sponsored National Seminar of Media Practitioners and Media Educators: Media Audit – Need for Greater Accountability, Transparency and Responsibility, Department of Journalism and Mass Communication, Berhampur University, Orissa.
Banerjee, S. (2012, February 24–25). Assessing farmer perception towards e-Choupal: An empirical study [Conference presentation]. National Seminar on Rural Marketing, JD Birla Institute, Department of Management, 53–59.
Basu, T., & Banerjee, S. (2010, February 6–8). Internet as a new media [Conference presentation]. National Seminar, Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya, Wardha.
Basu, T., & Banerjee, S. (2011, October 17–18). Impact of internet on political outcome: A case study [Conference presentation]. 8th International Conference on E-Governance 2011, Nirma University, in association with DST, GOG, CSI, and IIT Delhi.
Banerjee, S., & Basu, T. (2010, January 6–8). Impact of traditional media on internet news: An empirical study [Conference presentation]. NICOM 2010: 14th Nirma International Conference on Management.
Banerjee, S., & Basu, T. (2010, December 16–18). Impact of internet on delivery of critical health care: A case study [Conference presentation]. Academy of Indian Marketing Conference.
Banerjee, S., & Basu, T. (2010, December 17–18). Impact of internet on rural development: A case study [Conference presentation]. National Seminar on Integrated Rural Development and Management: Issues, Strategies and Policy Options, Ramakrishna Mission Vivekananda University.
Banerjee, S., & Basu, T. (2009, February 24–25). Telemedicine [Conference presentation]. National Seminar on Development Communication: An Aspect of Media Freedom, SRM Private University, Chennai.
Banerjee, S. (2012, January 9–11). Tracing the evolution and history of Internet and its implication on media [Conference presentation]. International Seminar on Issues of Journalistic Ethics and Freedom in the Contemporary Age of Digital Media, Department of Journalism and Mass Communication, University of Calcutta.
Banerjee, S. (2012, February 24–25). Assessing farmer perception towards e-Choupal: An empirical study [Conference presentation]. National Seminar on Rural Marketing, Department of Management, JD Birla Institute.
Banerjee, S. (2010, December 17–18). Impact of Internet on rural development: A case study [Conference presentation]. National Seminar on Integrated Rural Development and Management: Issues, Strategies and Policy Options, Ramakrishna Mission Vivekananda University.

Notable Book/Chapters

Banerjee, S. (2025). Ethics and AI: Dilemmas and moral questions associated with deployment and impact on ground-level management. In N. Gaan & A. Sengupta (Eds.), The resilient age: Sustaining performance in the changing world (pp. 113–127). Bloomsbury Publishing India Pvt. Ltd. (ISBN: 9789361310171)
Bardhan, A., & Banerjee, S. (2025). Role of AI in the development of Indian culture-specific metaverse experience. In S. R. Maiti (Ed.), Weaving the threads of artificial intelligence across disciplines (pp. 12–29). In-Depth Communication. ISBN 978-61-946971-8-3
Banerjee, S. (2016). A multi criteria approach to designing an effective method for communication of government social welfare schemes. In V. Kumar & P. Kumar (Eds.), Media & communication in sustainable development (pp. 43–51). Society for Education and Research Development. (ISBN: 978-1-943438-84-6)
Banerjee, S. (2014). History of digital newspapers. In S. Gangopadhyay (Ed.), Digital media: Emerging issues (pp. 36–44). Suhrid Publications Pvt. Ltd. (ISBN: 978-93-83463-99-2)
Banerjee, S. (2014). Impact of internet on rural economy: A case study. In D. Dasgupta (Ed.), Advances in extension education and rural development (Vol. 3, pp. 295–302). Agrobios (India). (ISBN: 9788177545319)
Banerjee, S. (2014). Internet as a media. Gyan Books Pvt. Ltd. (ISBN: 8178359685; 9788178359687)
Banerjee, S. (2013). Understanding the drivers of citizens’ use of e-government as a service provider: An empirical study. In V. Kumar & S. Mittal (Eds.), Leveraging information technology for competitive advantage (pp. 143–147). Enriched Publications Pvt. Ltd. (ISBN: 978-162590597-0)
Banerjee, S. (2012). Tracing the evolution and history of Internet and its implication on media. In T. Basu (Ed.), Issues of journalistic ethics and freedom in the contemporary age of digital media (pp. 148–158). Subarnarekha, Kolkata & Journalism Congress, University of Calcutta. (ISBN: 81-86263-004)
Banerjee, S. (2013). Assessing the impact of mass media: An empirical study for polio vaccination. In S. Jain, J. Aagja, & A. K. Awasthi (Eds.), New perspectives in marketing communications (pp. 76–83). Himalaya Publishing House Pvt. Ltd. (ISBN: 978-93-5097-412-4)
Banerjee, S. (2011). Impact of traditional media on internet news: An empirical study. In B. Mehta & N. Bhatt (Eds.), Managing in turbulent times: Business ecosystem and macro perspectives (pp. 403–414). Excel India Publishing.
Banerjee, S. (2011). Impact of internet on political outcome: A case study. In N. Bhatt & A. Aggarwal (Eds.), e-Governance: Techno-behavioural implications (pp. 141–151). Excel India Publishers. (ISBN: 978-93-81361-43-6)