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Registrar (Acting)

The undersigned was Registrar (Acting) of IISWBM from June 2017 to November 2017. Apart from routine work, she delivered the following:

• Note on several courses of the Institute (e.g. I-Nurture etc.)
• Note on amount due from collaborative organizations
• Note on overdue staff promotions
• Recovery and collation of documents relating to Rajarhat construction
• Identification of faculty gap areas in different courses
• Centralization of admission procedure
• Centralization of examination procedure
• Confidential note on academic qualifications of faculty

 

MBA department coordination and Headship:

The undersigned acted as coordinator of the MBA (Day) department under the successive Headship of Prof. Amitava Sarkar, Prof. S. N. Ray and Prof. K. K. Roy. She was Head of the MBA department (day and evening) for 2 stints from January 2015 to December 2016 and again from 2019 to 2021.  She took the initiative and implemented the reduction of the time frame of the MBA Evening course from 3 years to 2 years.

 

In-Charge of M.Phil. & Ph.D Programme:

The undersigned was given the responsibility of starting the M.Phil. and Ph.D Programme of IISWBM. She carried out the work of designing the programme, getting approval from Calcutta University and beginning the first session of the M.Phil. programme.

 

AISHE:

The undersigned was the State Nodal Officer for All India Survey (West Bengal) on Higher Education being conducted by MHRD. IISWBM was the State Nodal Agency. The work required close liaison with MHRD and the Department of Higher Education (Govt. of West Bengal).

 

IISWBM Road map:

An external consultant, Mr. D. N. Sengupta, was appointed to draw up a roadmap for IISWBM. He was assisted by Prof. Anindya Sen of IIMC and the undersigned. The team interviewed faculty members from different departments, HODs and officers and made its recommendations. Report was submitted to the Director (2009).

 

Brand IISWBM:

The undersigned was asked to lead a team with other marketing faculty members to prepare a recommendation for the branding of IISWBM. The work was discontinued. (2009-10)

 

Salt Lake campus proposal:

The undersigned was asked to prepare a proposal for the Institute's Salt Lake campus. The proposal was presented before certain members of the Board and a hard copy submitted to the Director. (2009-10)

 

Foreign Collaboration:

The undersigned was given the responsibility to collaborate with Ludwigshafen University of Applied Sciences, Germany, and offer the MBA Programme in International Management Consultancy. The undersigned was sent to Germany for the purpose.

 

Board of Studies and Faculty Council:

The undersigned is a member of the Board of Studies for the MBA Examination. She was a member of the University of Calcutta's Faculty Council for Post-graduate Studies in Commerce, Social Welfare & Business Management.

 

International Conference:

The undersigned was on the Coordination Committee for the Institute's Annual International Conference from its inception in 2007 (when we started with less than 10 papers) right till the 5th conference in 2010 (where we screened and rejected papers and had video conferencing sessions with distinguished academicians abroad). The undersigned was again Coordinator of the 2014 Conference where the Chief Guest was Dr. A.P.J. Abdul Kalam.

 

MDP Coordinator:

The undersigned, together with Gairik Das, was coordinator for a 10-month long training programme for Emami (20011-12). The undersigned had also coordinated several other MDPs, including a series of MDPs for the Postal Department, amongst others. The undersigned was the Coordinator for the Postgraduate Programme in Public Health Management offered jointly by IISWBM and All India Institute of Hygiene and Public Health (2008-11).

 

Cambridge Examination:

The undersigned was the Centre Coordinator (2001-03) for management examinations offered by Cambridge University, IISWBM being one of the study centres.

 

Etc.

• Teaching (MBA);
• Project guidance (MBA);
• Ph. D guidance;
• Student evaluation;
• Assistance in student admissions
• Students' activity / events coordination;
• Syllabus preparation (MBA);
• Project proposal submission;
• Coordinator of Faculty Research Seminar, IISWBM
• Designing & conducting training programmes & MDPs, etc.
• Former Chairperson – Internal Complaints Committee (IISWBM)
• Former Member – Internal Complaints Committee (Hindustan Petroleum)
• Paper setter and examiner for West Bengal Public Service Commission
• Former Faculty advisor for Entrepreneurship Cell, IISWBM
• Visiting Faculty at different institutes including IIFT Kolkata, IMI Kolkata etc.

 

• Indian Institute of Social Welfare & Business Management, Calcutta (IISWBM)
  (May 2000 to July 2006; September 2006 to present)
  
  Faculty in Marketing Management (MBA students)
• West Bengal University of Technology - School of Management
  (August 2006 - September 2006)
• Loreto College, Calcutta
  (December '92 to May 2000)
  Lecturer in History (undergraduate classes) (consolidated non-UGC college post)
• Rabindra Bharati University, Calcutta
  (September '93 to June '94)
  Lecturer in History (undergraduate and postgraduate classes) (part time)
• St. Paul's College, Calcutta (June '92 to November '92)
  Lecturer in History (undergraduate classes) (part time).

• Paper on "Small Business - The Answer to the Changing Economic Scenario:  Some Indian Models of Entrepreneurship" presented at the 25th National Small Firms Policy & Research Conference of ISBA (Institute for Small Business Affairs) on 'Competing Perspectives of Small Business & Entrepreneurship' held in Brighton, UK, in November, 2002, organized by Brighton Business School.
• Paper on "Impact of Structural Changes in the Jute Industry in Eastern India & Bangladesh on Labour Income & Productivity, 1900-1978" presented at Workshop on Industrial Labour organized by Erasmus University of Rotterdam & Calcutta University, 1996.
• Paper on "Spatial Study of Wages & Productivity across Indian Studies" presented by co-author Prof. Amitava Sarkar, (Director, School of Management, West Bengal University of Technology), at a symposium of the World Institute for Development Economic Research (WIDER), U.N. University, Helsinki, Finland, 2004.
• Paper on "The Cultural Context of Entrepreneurship: a Case Study of India" presented at the 53rd International Council for Small Business (ICSB) World Conference (Halifax, Nova Scotia, Canada, June 2008).
• Paper on "Indian Ethos in Management: A Case Study in Culture Specific Management" presented at the 6th International Conference on Small and Medium Sized Enterprises organized by the Athens Institute for Education and Research held in Athens, Greece, in August 2009.
• Paper on "Local Labour in a Global Economy: a Case Study of the Changing Face of Labour in the Indian Economy in the Context of Globalization" presented at the 4th Annual International Conference of Indian Institute of Social Welfare and Business Management, Kolkata, 2011.
• Paper on "An Indigenous Approach to Entrepreneurship: the Indian Model" presented at the 2013 International Interdisciplinary Conference organized by the International Institute of Social and Economic Sciences (May 2013, Venice, Italy)

• Paper on "Culture Specific Management: A Case Study of Indian Ethos in Management" accepted for presentation and inclusion in proceedings at IFSAM's (International Federation of Scholarly Associations of Management) VIth World Congress on 'Management in a Global Context: Prospects for the 21st Century' held in Queensland, Australia, in July 2002, organized by Australian & New Zealand Association of Management.
• Paper on "Entrepreneurial Development in the Context of Cross Cultural Management - the Answer to Asia's Changing Economy: Some Indian Models of Entrepreneurship" accepted for presentation and publication at the Asia Pacific Conference on Economics & Business held in Sarawak, Malaysia, in October, 2002, organized by University Putra, Malaysia.
• Paper on "Entrepreneurship Education - the Importance of Culture: A Case Study of Indian Ethos of Entrepreneurial Management" accepted for presentation at and publication in the proceedings of the 2004 conference of The United States Association for Small Business & Entrepreneurship held in Dallas, Texas, USA, in January 2004.
• Paper on "Corporate Social Responsibility for Sustainable Development" accepted for presentation at Second International Conference on Business, Management and Economics organized by Yasar University (June, 2006, Izmir, Turkey)
• Paper on "Corporal Social Responsibility" accepted for presentation at 2nd International Conference on "Globalization and Corporate Social Responsibility", 2006, Humboldt University, Berlin, October, Germany)
• Paper on "Corporate Social Responsibility for Sustainable Development" accepted for presentation at International Conference on Sustainable Development - Creating the Culture being organized by Sustainable Development Research Centre (November, 2006, Perth, Australia)
• Paper on "Entrepreneurship and culture:  A case study of Indian ethos of entrepreneurial management" accepted for presentation at the Academy of World Business Marketing and Management Development (AWBMAMD) Conference (Rio de Janeiro, Brazil, July 2008)
• Paper on "Entrepreneurial Marketing in the Context of Small Business in India: an Alternative Approach" accepted for presentation at the 56th Annual International World Conference, organized by ICSB, Stockholm, June 2011
• Paper on "Management Redefined the Indian Way: Indian Ethos in Management" accepted for presentation at the conference on "Practical Wisdom for Management from the Indian Religious and Spiritual Traditions" organized jointly by IIM Kozhikode, Yale University, Academy of Business in Management and Conscious Capitalism Institute (January 2012, IIM Kozhikode)
• Paper on "A Management Model for Entrepreneurship based on Indian Scriptures" accepted for presentation at International Journal of Arts and Sciences (IJAS) Conference (April 2013, Florence, Italy)

• Currently engaged in writing a book on Marketing Research. Tentative title "Marketing Analytics – an Applied Orientation using SPSS and R"
• Currently working on research paper on Marketing of Museums
• Worked jointly with Dr. S. N. Ray on the research project on Funding Policy for Promoting Innovative SMEs coordinated by Asian Productivity Organization (APO), Tokyo (2010)
• "Structural Imperfections of the Jute Industry in Bengal, 1855-1947"
  (Dissertation for Research Training Programme at Centre for Studies in Social Sciences, Calcutta)
• "Structure of the Jute Industry in Bengal, 1930-1977" (Ph.D. thesis for University of Calcutta)
• "Impact of Structural Changes in the Jute Industry in Eastern India & Bangladesh on Labour Income & Productivity, 1900-1978" (paper presented at Workshop on Industrial Labour organized by Erasmus University of Rotterdam & Calcutta University, 1996)
• "Income & Productivity in the Jute Industry Across the 1947 Divide" in A Case for Labour History: The Jute Industry of Eastern India edited by Arjan de Haan & Samita Sen (Calcutta University, Department of History, Monograph no. 17, published by K.P.Bagchi, 1999)
• "Financial Implications of Labour: the Jute Industry of Bengal, 1973-1994" (IIMC Project for PGDBM Programme)
• "Spatial Study of Wages & Productivity across Indian Studies" (currently working jointly with Prof. Amitava Sarkar, (Director, School of Management, West Bengal University of Technology), presented at a symposium of the World Institute for Development Economic Research (WIDER), U.N. University, Helsinki, Finland.)
• "Wage Curve in India: A Spatial Study of Wages & Unemployment" (jointly with Prof. Amitava Sarkar, Director, School of Management, West Bengal University of Technology)

• "Income & Productivity in the Jute Industry Across the 1947 Divide" in A Case for Labour History: The Jute Industry of Eastern India edited by Arjan de Haan & Samita Sen (Calcutta University, Department of History, Monograph no. 17, published by K.P.Bagchi, 1999)
• Article on Jute Mill Labour (in Bengali) published in "Compass" (edited by Pannalal Dasgupta) (March, 1996)
• Article on preparation for IIMC entrance test (in Bengali) published in "Drishtibhangi" (edited by Sukhoronjon Dasgupta) (April, 2000)
• Text Books on History & Civics published by Cambridge Publishers & Book Sellers (1998)
• Paper on "Impact of Liberalization on Small Scale Sector of India" (published by Federation of Small & Medium Industries, 2002)
• Paper on "Management Education - the Panacea for India's Small Scale Sector" (published in South Asian Journal of Socio-Political Studies, June 2002)
• Paper on "Small Business - The Answer to the Changing Economic Scenario: Some Indian Models of Entrepreneurship" published in conference proceedings of the 25th National Small Firms Policy & Research Conference of ISBA (Institute for Small Business Affairs) on 'Competing Perspectives of Small Business & Entrepreneurship' held in Brighton, UK, in November, 2002, organized by Brighton Business School.
• Paper on "CRM & TQM: American, Japanese & Indian perspectives" published in Survey - A Management Journal, Volume 41, no. 3-4, 2003
• Paper on "Spatial Study of Wages & Productivity across Indian States" authored jointly with Prof. Amitava Sarkar, IISWBM, proceedings of the symposium of the World Institute for Development Economic Research (WIDER), U.N. University, Helsinki, Finland, 2004
• Study material for paper on Marketing Management for Netaji Subhas Open University's Distance Learning Management Programme.
• Edited study material for paper on Sales and Distribution Management for Netaji Subhas Open University's Distance Learning Management Programme.
• Paper on "Corporate Social Responsibility & Sustainable Development" jointly with Dr. Amitava Sarkar published in "Corporate Social Responsibility" edited by Bhabatosh Banerjee, Kanika Chatterjee and Dhrubaranjan Dandapat (University of Calcutta, Department of Commerce, 2008))
• Paper on "Business Ethics and Corporate Social Responsibility for Sustainable Development" presented at National Conference on Business Ethics organized by SIES College of Management, Mumbai (August, 2006, Mumbai) (published in conference proceedings)
• Paper on "Employment Patterns in the Jute Industry of Bengal (1973-74 to 1993-95) - A Case for Labour History" published in Survey (Vol 46, nos. 1-4, 2006)
• Paper on "The Cultural Context of Entrepreneurship: a Case Study of India" published in conference proceedings of the 53rd International Council for Small Business (ICSB) World Conference (Halifax, Nova Scotia, Canada, June 2008)

• Participated in the 21st CII Brand Conclave (speaker David Taylor) organized in Kolkata in December 2022.
• Participated in the First Indian Business Schools Annual Summit on "Remaining Relevant: How can Indian Business Schools Adopt and Adapt?" organized by London Education Management Consultants and UK Trade & Investment organized in New Delhi in February 2015
• Reviewer of paper for African Journal of Agricultural Research (2011)
• Reviewer of papers for International Conference on Small Business, Stockholm, 2011, organized by International Council of Small Business (ICSB)
• Reviewer of papers for International Conference, 2011, organized by Indian Institute of Social Welfare and Business Management
• Reviewer of papers for International Conference on Small Business, Korea, June 2009, organized by International Council of Small Business (ICSB)
• Reviewer of papers for International Conference on Small Business, Canada, June 2008, organized by International Council of Small Business (ICSB)
• Workshop on Gemba Kaizen organized by Selvel Advertising (participant in 2000).
• Faculty upgradation programme conducted by AICTE at IISWBM (February, 2001).
• Workshop on "Changing Role of Women in the Media" organized by Loreto College, Calcutta (participant) (April, 2001).
• Panel discussion on "Literacy & Empowerment of Women" organized by Rotary Club of Calcutta (panelist) (July, 2001).
• Keynote address at workshop on "Empowerment of Women & Children through Education & Awareness Programmes" organized by Divya Chaya Trust, Calcutta (September, 2001).
• Speaker at Seminar on "Customer Relationship Management & TQM" organized by Indian Association for Productivity, Quality & Reliability and CESC Ltd., Calcutta on the occasion of World Quality Day (November, 2001)
• Guest Speaker (on "Need of Business Education for SSI Growth") at Entrepreneurs' Tech-Know Meet, Calcutta organized by Federation of Small & Medium Industries (November, 2001)
• Speaker at Seminar on "Resurgence of Small Industries in West Bengal" organized by Federation of Small & Medium Industries, Calcutta (February, 2002)
• Paper on "Small Business – The Answer to the Changing Economic Scenario: Some Indian Models of Entrepreneurship" presented at the 25th National Small Firms Policy & Research Conference of ISBA (Institute for Small Business Affairs) on ‘Competing Perspectives of Small Business & Entrepreneurship' held in Brighton, UK, in November, 2002, organized by Brighton Business School.
• Speaker at Seminar on "Entrepreneurship & Innovation in the 21st Century: a discussion of policy & strategic issues" organized by Bengal National Chamber of Commerce & Industry & Boston University, USA, at IISWBM (March, 2003)
• Faculty Upgradation Workshop conducted by AIMS at National Institute of Management, Calcutta (June, 2003)
• Speaker at seminar on "Management Redefined – the Indian Way" organized by the School of Indian Systems Application & Research at Calcutta in October 2003.
• Coordinator of International Seminar organized jointly by IISWBM & International Partnership in Service Learning (IPSL) on "Service Learning & Society: Education, Leadership & Justice" (IISWBM, January 2004).
• Coordinator of Management Development Programme for Marketing Executives and Field Level Managers, Deptt. of Posts, Ministry of Communications & Information Technology, Govt. of India (IISWBM, August 2004)
• MDP on "Best Practices in Customer Satisfaction Measurement" for Indian Electrical & Electronics Manufacturers' Association (IEEMA) (IISWBM, February, 2005).
• Participant at Workshop on Consultancy & Services Sector: Challenges & Prospects by Deptt. of Scientific & Industrial Research, GOI, WBIDC Ltd., Consultancy Development Centre, New Delhi and WEBCON Ltd. (Calcutta, 23rd February, 2005)
• Presented paper on "Corporate Social Responsibility & Sustainable Development" jointly with Dr. Amitava Sarkar at National Conference on "Corporate Social Responsibility" under DSA organized by Department of Commerce, University of Calcutta (Calcutta, 5th and 6th March, 2005)
• Coordinator of Management Development Programme for Marketing Executives and Field Level Managers, Deptt. of Posts, Ministry of Communications & Information Technology, Govt. of India (IISWBM, May 2005)
• Prepared report on Marketing Strategy for JMDC (June 2005)
• Coordinator of Management Development Programme on Management Consultancy organized in cooperation with International Institute of Management Consultancy, Ludwigshafen University of Applied Sciences, Germany (IISWBM, June 2005)
• Organized and moderated Focus Group Discussion for The Telegraph (ABP Pvt. Ltd.) to understand the reader's relationship with his newspaper in general and his perception of leading newspapers in Kolkata (December, 2005)
• Resource person on Marketing Management at Technology Entrepreneurship Development Programme for Engineering Entrepreneurs organized by Central Mechanical Engineering Research Institute (CMERI, Durgapur, February 2006)
• Resource person on Services Marketing for Training Programme for officers of UCO Bank (June, 2006)
• Paper on "Business Ethics and Corporate Social Responsibility for Sustainable Development" presented at National Conference on Business Ethics organized by SIES College of Management, Mumbai (August, 2006, Mumbai)
• Participated in the Ninth National Consultancy Congress on "Consultancy and Services: Global Market" organized by Consultancy Development Centre (CDC), New Delhi, (New Delhi, 15th and 16th January, 2007)
• MDP on "Marketing Research for Consumer Behaviour" for JMDC (IISWBM, February, 2007)
• Coordinator of Management Training Programme for RMS Officials for setting up of Mail Business Arm of Deptt. of Posts, Ministry of Communications & Information Technology, Govt. of India (IISWBM, April 2007)
• Coordinator of Management Development Programme for Marketing Executives and Field Level Managers, Deptt. of Posts, Ministry of Communications & Information Technology, Govt. of India (IISWBM, May 2007)
• MDP on "Best Practices in Customer Satisfaction Measurement" for Indian Electrical & Electronics Manufacturers' Association (IEEMA) (IISWBM, June 2007)
• MDP for sales personnel and sales managers of Mendine Pharmaceuticals Pvt. Ltd. (Kolkata, January 2007)
• MDP for Indian Oil Corpn. on "Creativity and Innovation" (May 2007)
• Coordinator of Workshop on "Advanced Operations Management – a Cutting Edge to Profitability" at IISWBM (May 2007)
• MDP for GRSE (June 2007)
• MDP for IOC on "Creativity, Problem Solving & Decision Making" (July 2007)
• Coordination Committee of every Annual International Conference organized by IISWBM (2007 to 2011)
• MDP for IOC on "Training Programme – designing and methodology" for Trainers (December 2007)
• Invited as judge for District Level School Science Exhibition at Digha Science Museum (January 2008)
• MDP for physicians as part of National Rural Health Mission (IISWBM, January 2008)
• MDP on "Marketing Research for Consumer Behaviour" for JMDC (IISWBM, February, 2008).
• MDP for IOC on "Training for Trainers" (May 2008)
• Paper on "The Cultural Context of Entrepreneurship: a Case Study of India" presented at the 53rd International Council for Small Business (ICSB) World Conference (Halifax, Nova Scotia, Canada, June 2008)
• MDP for IOC on "Managerial Skills" (September 2008)
• Coordinator for Postgraduate Diploma in Public Health Management (PGDPHM) conducted jointly by All India Institute of Hygiene and Public Health (AIIHPH) and IISWBM (2008-09)
• MDP for IOC on "Team Building" (May 2009)
• MDP for Probationary Insurance Inspectors of Employees' State Insurance Corpn. (ESI) (June 2009)
• Paper on "Indian Ethos in Management: A Case Study in Culture Specific Management" presented at the 6th International Conference on Small and Medium Sized Enterprises organized by the Athens Institute for Education and Research, Athens, Greece, August 2009.
• Coordinator for Postgraduate Diploma in Public Health Management (PGDPHM) conducted jointly by All India Institute of Hygiene and Public Health (AIIHPH) and IISWBM (2008-09, 2009-10, 2010-11)
• MDP for National Council of Science Museums (March 2010)
• MDP for National Institute for Orthopaedically Handicapped (NIOH), Kolkata (June 2010)
• MDP for GRSE (September 2010)
• MDP for Mendine Pharmaceuticals (October 2010)
• MDP on Customer Satisfaction for nursing staff of ESI (3 batches – 2010-11)
• MDP for Directors of ESI (2011)
• Coordinator of MDP for Marketing Trainees of Emami Ltd. (July 2011 – March 2012)
• Faculty Development Programme on Research Methodology organized jointly by IISWBM and IAPQR, IISWBM (June 2011)
• Faculty Development Programme on Business Data Analysis using SPSS organized by IISWBM (June 2011)
• MDP on Behavioural Skills for S. N. Bose National Centre for Basic Sciences, Kolkata (December 2012)

• Supervisor for Arijit Kumar Gupta for his Ph. D. thesis on "Effects of Parental Power and Style on Relative Influence of Adolescents in Family Consumption Decision" submitted to the Department of Management Studies, Aligarh Muslim University (awarded in 2013).
• Joint Supervisor for Ratnankar Bhattacharya for his Ph. D. Thesis on "Voter Turnout Pattern in West Bengal and its Implications for Marketing" under the Department of Business Management, University of Calcutta.
• Joint Supervisor for Dipanita Barua for her Ph. D. thesis on "Impact of Personal, Organizational and External Factors on Performance of MSMEs in Maharashtra: an Empirical Study" under the Department of Business Management, University of Calcutta.

• Reading;
• Swimming;
• Playing the Piano;
• Driving;
• Travelling.